Media Buyer Manager (Paid Search)
Bayer
Job Description
About the Role
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Bayer US Pharma's Digital Media Strategy and Product Operations team is seeking a Media Buyer Manager who will activate media within biddable media platforms. You will be responsible for in-platform management and optimizations aligned to brand imperatives and the organization's mission. As the Media Manager, you will drive strategic optimizations leveraging platform media insights and receiving guidance from the biddable media strategy team. You will manage multiple brand accounts and work closely with platform account representatives. Reporting to the Sr Director, Digital Media Activation, this role will have significant cross-departmental engagement with procurement, finance, and Data Sciences & Advanced Analytics. You will work across the assigned Bayer Pharmaceuticals product portfolio.
Key Responsibilities
- Manage all aspects of campaign operations life cycle across paid search, including campaign planning, ad-serving, pacing, performance monitoring, and optimization.
- Exhibit clear understanding of designated digital media platforms to enhance media performance and seek guidance from senior team members.
- Document and communicate key learnings from ongoing optimizations.
- Expand skills beyond media management, taking an active role in leading new media format creative and platform integrations.
- Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand.
Requirements
- Minimum of a Bachelor's Degree or an equivalent combination of education and experience.
- 3-5 years of online advertising experience with in-depth knowledge of paid search.
- Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, Meta, TikTok, LinkedIn, etc.).
- Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge.
- Experience and comfort in training junior team members.
- Experience working across cross-functional projects with multiple stakeholders.
- Excellent communication and teamwork skills.
- Strong analytical and organizational skills.
Nice to Have
- Pharmaceutical industry experience.
Qualifications
- Educational background includes a Bachelor's Degree or equivalent experience.
Benefits & Perks
- Health care, vision, dental, retirement, PTO, sick leave, etc.
- Salary between $91,728.00 to $137,592.00. Additional compensation may include a bonus or commission.
Working at Bayer
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s). Bayer offers a wide variety of competitive compensation and benefits programs. The company values energy, curiosity, dedication, and continuous learning, fostering a diverse and inclusive environment aimed at making a real difference.
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About Bayer
Website
bayer.com
Company Size
10000+ employees
Location
Queens, NY
Industry
All Other Schools and Instruction
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