Media Buyer Manager (Paid Search)

Bayer

Hartford, CT

Full Time

Mid Level

92k-138k

6 days ago

Job Description

About the Role

Bayer's Digital Media Strategy and Product Operations team is seeking a Media Buyer Manager who will activate media within biddable media platforms. The role involves managing campaign operations across paid search, optimizing media performance, and collaborating with cross-functional teams to support Bayer Pharmaceuticals' product portfolio. The position offers an opportunity to work in a dynamic environment with significant cross-departmental engagement, reporting to the Sr Director, Digital Media Activation, and requires presence at the Whippany, NJ office at least 4 times per month.

Key Responsibilities

Manage all aspects of campaign operations life cycle across paid search, including campaign planning, ad-serving, pacing, performance monitoring, and optimization.
Exhibit clear understanding of designated digital media platforms to enhance media performance and seek guidance from senior team members.
Document and communicate key learnings from ongoing optimizations.
Expand skills beyond media management, taking an active role in leading new media format creative and platform integrations.
Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand.

Requirements

Minimum of a Bachelor's Degree or an equivalent combination of education and experience.
3-5 years of online advertising experience with in-depth knowledge of paid search.
Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, Meta, TikTok, LinkedIn, etc.).
Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge.
Experience and comfort in training junior team members.
Experience working across cross-functional projects with multiple stakeholders.
Excellent communication and teamwork skills.
Strong analytical and organizational skills.

Nice to Have

Pharmaceutical industry experience.

Qualifications

Educational background including a Bachelor's Degree or equivalent experience.

Benefits & Perks

Salary between $91,728.00 to $137,592.00.
Additional compensation may include a bonus or commission.
Health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer is committed to solving the world's toughest challenges with energy, curiosity, and dedication. The company values diverse perspectives, continuous learning, and redefining what is possible. Employees are encouraged to build meaningful careers within a community of brilliant minds to make a real difference.

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