Media Buyer Manager (Paid Search)

Bayer

Syracuse, NY

Full Time

Mid Level

92k-138k

6 days ago

Job Description

About the Role

Bayer US Pharma's Digital Media Strategy and Product Operations team is seeking a Media Buyer Manager who will activate media within biddable media platforms. The role involves managing campaign operations across paid search, optimizing media performance, and collaborating with cross-functional teams to support Bayer's mission of 'Health for all Hunger for none.' The position is based in Whippany, NJ, with a hybrid work model requiring presence at least 4 times per month, and involves working across multiple brand accounts within Bayer Pharmaceuticals.

Key Responsibilities

Manage all aspects of campaign operations life cycle across paid search, including campaign planning, ad-serving, pacing, performance monitoring, and optimization
Exhibit clear understanding of designated digital media platforms to enhance media performance and seek guidance from senior team members
Document and communicate key learnings from ongoing optimizations
Expand skills beyond media management, taking an active role in leading new media format creative and platform integrations
Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand

Requirements

Minimum of a Bachelor's Degree or an equivalent combination of education and experience
3-5 years of online advertising experience with in-depth knowledge of paid search
Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, Meta, TikTok, LinkedIn)
Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge
Experience and comfort in training junior team members
Experience working across cross-functional projects with multiple stakeholders
Excellent communication and teamwork skills
Strong analytical and organizational skills

Nice to Have

Pharmaceutical industry experience

Qualifications

Educational background as specified in requirements

Benefits & Perks

Salary between $91,728.00 to $137,592.00
Additional compensation may include a bonus or commission
Health care, vision, dental, retirement, PTO, sick leave

Working at Bayer

Bayer is driven by energy, curiosity, and dedication, valuing diverse perspectives and continuous learning. The company emphasizes making a real difference through innovation and collaboration, fostering a community of brilliant minds committed to its mission of 'Science for a better life.'

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