Media Campaign Associate

About the Role

Key Responsibilities

• Assist in the execution of paid media campaigns across multiple platforms (e.g., Google Ads, Meta, LinkedIn, Amazon DSP, The Trade Desk, DV360).
• Support keyword research, audience segmentation, and competitive analysis to inform campaign tactics.
• Help monitor campaign budgets, pacing, and performance to ensure efficiency and alignment with goals.
• Conduct daily campaign checks, flag performance issues, and recommend adjustments to senior team members.
• Assist in preparing campaign performance reports, highlighting key results and learnings.
• Coordinate creative trafficking, ad copy updates, and asset delivery for on-time campaign launches.
• Partner with analytics teams to support tracking setup, including pixels, tags, and basic troubleshooting.
• Work with external vendors or agencies under the direction of senior media team members.
• Stay informed about paid media trends, platform updates, and best practices to bring fresh ideas to the team.
• Ensure compliance with advertising policies, data privacy regulations, and brand standards.

Requirements

• Have no more than 12 months of prior work experience professionally related to the role.
• Will have completed at least a bachelor's degree prior to the anticipated start date with HP.
• Able to obtain work authorization in the United States without requiring sponsorship in the future.
• 0-1 years of paid media or digital marketing experience, preferably in an agency or in-house marketing team environment.
• Familiarity with Paid Media Platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon DSP, The Trade Desk, DV360).
• Basic understanding of campaign management and optimization.
• Knowledge of audience targeting and segmentation concepts.
• Familiarity with conversion tracking and analytics tools (Google Analytics, Google Tag Manager).
• Understanding of SEM and Programmatic Advertising fundamentals.
• Proficiency in Excel/Sheets for data analysis.
• Strong organizational skills and attention to detail.
• Clear written and verbal communication skills.
• Eagerness to learn and adapt to evolving digital media landscapes.

Nice to Have

• Preferred majors include Marketing, Advertising, Communications, Business Administration.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave