MEDIA EXECUTIVE - KBTX

Gray TV

Bryan, TX

Full Time

Entry Level

6 days ago

Job Description

About the Role

KBTX Media, a Gray Media Group station, is seeking a Media Executive to work with new advertisers to develop advertising solutions that help their business grow. The role involves prospecting, closing, and developing new business, building a client base, and executing cross-platform advertising campaigns utilizing broadcast and digital platforms. The position is part of Gray Media, a large multimedia company headquartered in Atlanta, Georgia, known for owning top-rated local television stations, digital assets, and digital marketing services. KBTX serves the Bryan-College Station area in Texas, producing about 40 hours of original content weekly and recognized for excellence in journalism and digital innovation.

Key Responsibilities

Prospect new accounts and create new sales opportunities
Build, present, close, and execute cross-platform advertising campaigns utilizing all of KBTX's broadcast and digital platforms
Achieve revenue goals through new business development
Meet weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline
Assist in the production of clients' campaign elements
Utilize the CRM daily to track activity, prospects, and update pending revenue
On-going account maintenance and collections

Requirements

Broad understanding of marketing strategies
Self-starter with the ability to interact and influence others in a positive manner while working in a fast-paced atmosphere
Must possess excellent verbal and written communication skills
A strong work ethic with the ability to formulate and execute a daily plan
Detail-oriented and extremely organized, able to handle multiple active clients at various stages of execution and development
Proficient in Microsoft Office Word, Excel, PowerPoint, Google Docs, and Outlook
Must have a properly insured personal vehicle, a clean driving record, and a valid driver's license
Television and/or digital advertising sales experience preferred but not required

Nice to Have

Experience in television and/or digital advertising sales

Qualifications

Proficiency in Microsoft Office and Google Docs tools
Valid driver's license, insured personal vehicle, and clean driving record

Benefits & Perks

Compensation includes salary and bonus potential, with uncapped commission structure

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a drug-free workplace and prohibits workplace harassment based on race, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. Gray Media values diversity, nondiscrimination, and a respectful work environment.

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