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MEDIA EXECUTIVE (SR) - WMBF

Gray TV

Myrtle Beach, SC
Full Time
Senior
9 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets. The company owns a diverse portfolio including local TV stations, digital media, video production companies, and studio facilities. WMBF is a Gray Media-owned NBC affiliate in Myrtle Beach, SC, offering local news, weather, and network programming, with additional digital platforms and programming options. The station is built as a state-of-the-art HD broadcast facility serving a popular vacation destination with a vibrant community and media presence.

Key Responsibilities

  • Service existing agency accounts and create sales opportunities specific to each client.
  • Assist the sales manager in growing agency TV and Digital revenue share.
  • Grow and retain agency accounts by understanding client KPIs.
  • Assist in the production of the client's needs and act as a liaison with all departments.
  • Research strategies and rating projections to utilize in client avails and proposals effectively.
  • Accurately forecast agency account revenue weekly.
  • Process all functions of broadcast accounts, including electronic order entry, makegoods, etc.
  • Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.

Requirements

  • Prior media sales or advertising agency experience is required.
  • Wide Orbit and MS Office applications experience is required.
  • Knowledge of general marketing practices and exceptional written communication skills.
  • Negotiation skills are required.
  • Attention to detail, willingness to learn new skills, and proficiency with relevant software.

Nice to Have

  • A bachelor’s degree in business, marketing, advertising, or a related field is preferred.

Qualifications

  • Prior media sales or advertising agency experience.
  • Experience with Wide Orbit and MS Office applications.
  • Knowledge of marketing practices.
  • Strong negotiation and communication skills.

Benefits & Perks

  • Not explicitly specified in the description.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable nondiscrimination laws and prohibits workplace harassment based on race, gender, sexual orientation, gender identity, age, disability, or veteran status. Gray Media encourages all new employees to be fully vaccinated against COVID-19 before their first workday.

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Job Details

Posted AtJun 12, 2025
Job CategoryMedia Planning
SalaryCompetitive salary
Job TypeFull Time
ExperienceSenior

About Gray TV

Website

gray.tv

Company Size

5001-10000 employees

Location

Myrtle Beach, SC

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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