MEDIA EXECUTIVE - WKTB/TELEMUNDO ATLANTA (Gray Media)
Gray TV
Job Description
About the Role
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering digital marketing strategies with advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming, available on channel 47.1. It has received numerous Emmy Awards and recognitions, including Station Excellence and News Excellence awards. The station produces essential daily local news accessible via their website and mobile app.
Key Responsibilities
- On-air, Digital, and Events to achieve and exceed target revenue goals
- Develop sales and marketing strategies, and partnerships to include TV, digital, and video
- Identify and assess sales opportunities and apply resources and strategies appropriately
- Know sales processes, from records to preparation, maximizing efficiencies & revenue
- Provide clients with creative and innovative advertising opportunities
- Strategize with Surge Digital Media to complement Telemundo Atlanta's offerings
- Create weekly revenue projections and reports to management
- Lead by example and empower, and collaboratively work with sales and marketing
- Gather, analyze, and present data, sales numbers/projections, and market research/ratings to reach sales goals and properly predict sales revenues
Requirements
- Have a strong relationship and an extensive list of contacts
- Willingness to work beyond normal business hours and weekends when necessary
- Excellent knowledge of industry trends, technologies, and pricing models
- Excellent knowledge of ad campaign metrics and analysis
- Strong ability to negotiate, collaborate, and coordinate
- Professional maturity, integrity, discipline, and a positive attitude
- Bilingual - written and spoken language proficiency in English and Spanish, a plus
Nice to Have
- Bilingual - written and spoken language proficiency in English and Spanish, a plus
Working at Gray TV
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable laws governing nondiscrimination and prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Gray Media emphasizes a respectful, inclusive, and compliant work environment.
Job Details
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About Gray TV
Website
gray.tv
Company Size
5001-10000 employees
Location
Atlanta, GA
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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