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MEDIA EXECUTIVE - WSFA

Gray TV

Montgomery, AL
Full Time
Mid Level
1 day ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering digital marketing strategies with advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. WSFA 12 News is the dominant television and digital media station in Montgomery, Alabama, serving a 15-county DMA for over 70 years as a trusted source for news, weather, and sports on-air and online.

Key Responsibilities

  • Research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
  • Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
  • Be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
  • Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
  • Design, write, and present marketing presentations.
  • Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
  • Manage your book of business using multiple CRM and client management tools and software.
  • Communicate and collaborate effectively internally across all WSFA departments and support staff.

Requirements

  • 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred).
  • Effective prospecting and proven revenue pipeline-building skills.
  • Ability to think critically and design solutions for complex problems.
  • Ability to successfully manage ambiguity and unexpected change.
  • Be teachable and open to best practices and feedback as a means of continuous improvement.
  • Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
  • Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives.
  • Must meet the Gray Media driving requirements and have a valid driver's license.

Nice to Have

  • Media sales experience.

Qualifications

  • Valid driver's license.

Working at Gray TV

Gray Media provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable laws governing nondiscrimination and prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Gray Media emphasizes a respectful, inclusive, and compliant work environment.

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Job Details

Posted AtSep 9, 2025
Job CategoryAccount Management
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Gray TV

Website

gray.tv

Company Size

5001-10000 employees

Location

Montgomery, AL

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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