Media Insights Manager Channel Performance & Demand Creation

DirecTV

El Segundo, CA

Full Time

Mid Level

72k-131k

28 days ago

Job Description

About the Role

DIRECTV is seeking a Media Insights Manager to develop performance analysis at the channel level, with a focus on how paid media efforts drive engagement across owned channels and ultimately contribute to demand creation. The role involves analyzing media sponsorships, placements, audiences, and creative executions to connect media investments with traffic growth as a leading indicator of demand. This position is distinct from broader media measurement roles and is focused on channel-level performance to fuel top-of-funnel engagement and owned channel activation.

Key Responsibilities

Evaluate the effectiveness of individual media channels (e.g., paid social, display, video, sponsorships) in driving traffic and engagement across owned digital properties.
Analyze performance by creative type, message, and audience segment to identify high-performing combinations and areas for improvement.
Connect paid media activity to owned channel KPIs (e.g., site visits, progression to shop, sales) to surface insights that inform planning and optimization.
Assess the impact of specific media buys—such as branded content, influencer partnerships, or premium placements—on traffic and engagement.
Translate data into clear, actionable insights and narratives that support media planning, creative development, and stakeholder decision-making.
Partner with media planners, owned content leads, and analytics teams to ensure insights are integrated into campaign strategy and execution.
Contribute to experimentation by helping define hypotheses, measurement plans, and post-campaign analysis.

Requirements

4 - 6 years of experience in media analytics, digital marketing, or performance insights.
Strong understanding of paid media execution and its role in demand generation.
Experience with web and owned channel analytics tools (e.g., Google Analytics, Adobe Analytics).
Familiarity with media platforms (e.g., Meta Ads Manager, Google Ads, DSPs) and campaign reporting.
Strong data visualization and storytelling skills using tools like Tableau, Power BI, or Looker.
Ability to synthesize large data sets into clear, actionable insights.
Comfortable working in a fast-paced, cross-functional environment.

Nice to Have

Experience analyzing creative performance and audience segmentation.
Familiarity with content marketing and owned media strategies.
Working knowledge of SQL or other data querying tools.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Competitive salary range ($72,200 - $131,100 depending on location and experience).
Supportive of efforts to attract and retain employees with market-competitive pay.
Total compensation includes base salary, bonus, and benefits.

Working at DirecTV

The role offers a remote work environment within the United States, emphasizing flexibility and a fast-paced, collaborative atmosphere. DIRECTV values performance-driven insights and innovation in media analytics.

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