Media Planner

Bloomingdale's

Long Island City, NY

Full Time

Mid Level

14 days ago

Job Description

About the Role

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Key Responsibilities

Support Senior Media Manager and Senior Media Planner in the planning and execution of digital, print, outdoor media campaigns
Ensure creative milestones run smoothly; briefing assets, circulating creative for review, compiling team feedback, and collecting final assets for trafficking
Own campaign set-up and execution, working with internal and external partners on asset procurement, linking, tagging and quality assurance
Oversee media request and changes from the merchant organization
Work closely with finance and media team to ensure that all campaigns are accurately and promptly accounted for within billing system
Monitor agreements and contracts with media vendors
Analyze key data insights, identify optimizations, and deliver performance wrap ups for all campaigns
Organize and update partner overviews, publisher presentations/proposals, and screenshots of past/current campaigns
Contribute to the development and direction of media strategies and POV's: conduct media research, brainstorm, evaluate data, and develop point of view
Understand various media and their applications against business strategies and goals
Assist in new projects and participate in the development of internal presentations
Support team on competitive analysis and identify new partner opportunities; stay on top of industry news and trends
Troubleshoot technical issues, including product inventory feed, etc.

Requirements

Candidates with either a bachelor's degree or equivalent work experience in a related field are encouraged to apply
3-5 years related experience
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to think creatively, strategically and technically
Ability to work a flexible schedule based on department and Company needs
Experience with digital media ad platforms (Meta, Google, DCM, or similar)
Experience using Adobe Suite, Coremetrics, Lumina (Mediaocean/Guidelines) or similar enterprise tools, a plus
Proficiency with Google and Microsoft Suites; Excel and PowerPoint required
Detail oriented

Nice to Have

Experience using Adobe Suite, Coremetrics, Lumina (Mediaocean/Guidelines) or similar enterprise tools

Qualifications

Bachelor's degree or equivalent work experience in a related field
3-5 years related experience

Working at Bloomingdale's

Bloomingdale's colleagues are passionate, driven, entrepreneurial and collaborative. The company values diversity of background, thought and opinion, and encourages open communication and sharing of ideas across all levels.

Apply Now