Media Planner

YETI Coolers

Austin, TX

Full Time

Mid Level

7 days ago

Job Description

About the Role

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD. YETI is looking for a Media Specialist to join its team in Austin. The ideal candidate is proactive, organized, accurate, and able to problem solve, with relevant media planning and/or buying experience and a proven track record of building strong relationships with internal teams and external partners.

Key Responsibilities

Leverage media expertise in cross channel platforms such as print, digital, social & video to assist in media planning, campaign execution and analysis to drive results
Independently manage media deliverables and proactively communicate specifications and ensure timely execution of program details and deadlines
Act as a liaison between Brand/Category Marketing & media agency partners
Develop strategic relationships with key outside partners
Collaborate closely with internal teams (e.g. Creative, Analytics, Project Management) to ensure seamless campaign execution
Regularly analyze media plans and campaign performance, identifying non-routine issues and recommending strategic optimizations
Contribute to the development of media strategies by applying strong general knowledge of cross-channel platforms and industry trends

Requirements

Bachelor's degree required (Advertising, Marketing, or equivalent field)
Minimum of 3 years of media planning experience, product marketing experience is a bonus
Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Highly organized, strong attention to detail & strong written and communication skills
Proven ability to work collaboratively in a fast-paced ever-changing environment
Strong proficiency with Microsoft applications, familiar with Google Analytics and other analytics platforms
Demonstrated ability to work independently with general direction and to make informed decisions in a fast-paced environment

Qualifications

Bachelor's degree in Advertising, Marketing, or an equivalent field

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI

Working at YETI Coolers

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

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