Media Planner, Integrated Media Planning

About the Role

Key Responsibilities

• Owns all aspects of media planning, including strategy development and implementation.
• Work with Supervisors and Associate Media Directors to identify and craft the overall strategy/approach for the media plan across all channels (National & Spot TV, Digital, Radio, OOH, Print).
• Present plan strategy to Supervisors/Associate Media Directors.
• Utilize analytical tools (Comscore/Nielsen/IMS/MRI/Simmons/Kantar) to determine best media placements for the target audience.
• Analyze competitors' activity in the marketplace and potential impact on campaigns.
• Create decks illustrating the strategies and media tactics of the campaign.
• Accurately manage client budgets, investments, and SOX compliant purchase authorization process.
• Manage the Assistant Media Planner in the day-to-day duties and maintenance of the media plan including inventory shifts, delivery discrepancies, and budget monitoring.
• Review and analyze TV/Radio schedules/buys to ensure they meet defined goals and overall plan strategy.
• Assist the Account Management team with analyzing digital campaign reports, providing insights and optimization recommendations.
• Accurately finalize all client-facing documents.
• Work with activation (Broadcast, OOH/Print) and traffic teams (TV/Digital) to ensure accuracy, consistent execution, and seamless client service.
• Develop Assistant Media Planners, teach media fundamentals and planning process.
• Delegate work, aid in prioritizing tasks, and encourage new thinking and knowledge growth.
• Manage project timelines and produce accurate and timely deliverables.
• Communicate effectively with team members of all levels.
• Monitor media landscape proactively and identify relevant trends.
• Maintain strong, professional relationships with the vendor community.

Requirements

• Bachelor's degree.
• 1+ years previous media experience.
• Previous integrated TV + Digital media experience preferred.
• Excellent communication skills both written and verbal.
• Demonstrated ability to articulate and communicate clearly in meetings.
• Strong presentation, time management, and multi-tasking skills.
• Proactive approach to problem solving and critical thinking.
• Ability to be agile and adaptable within a quick turnaround environment.
• Understanding of marketing, advertising principles, media concepts, creative and budget requirements.
• Proficiency in Excel, Word, and PowerPoint/Keynote.
• Knowledge of Comscore, Doubleclick, Kantar, MRI/Simmons, Nielsen, Prisma, and R/F tools.

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits