MEDIA PLANNER - WWBT

About the Role

Key Responsibilities

• Develop and execute innovative, data-driven digital marketing strategies across platforms including Paid Search, Social Media, Targeted Display/Video, Streaming TV (OTT), Targeted Email, and Digital Audio.
• Serve as a secondary point of contact for clients, translating business objectives into successful campaign strategies through ongoing analysis and optimization.
• Partner with sellers to craft dynamic, custom marketing presentations that win business and drive measurable outcomes.
• Oversee the end-to-end execution of campaigns in collaboration with the Digital Coordinator and Sales Team.
• Stay on top of evolving digital trends and proactively identify new opportunities to deliver value to clients.
• Prepare and present campaign performance reports that clearly communicate results and recommendations for growth.

Requirements

• 3+ years of experience in digital media, preferably in a sales or campaign strategy role.
• Deep knowledge of the digital advertising landscape, including B2B and B2C strategies.
• Strong analytical skills and a passion for innovation and continuous improvement.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Motor Vehicle Registration check required.

Nice to Have

• Bachelor's degree (preferred).

Qualifications

• 3+ years of experience in digital media.
• Proficiency in Microsoft Office Suite.