Media Planning Manager - GTM

About the Role

Key Responsibilities

• Define Media Objectives & KPIs: Partner with Media team to translate business and campaign goals into clear media objectives, success metrics, and attribution frameworks.
• Develop Holistic Media Strategy: Collect and organize channel mix recommendations—paid social, programmatic display, video, TV/OTT/CTV, search, audio, affiliate, etc.—considering timing, flighting, geography, and format.
• Audience & Persona Development: Analyze first- and third-party data to build detailed audience segments and buyer personas; map audiences to channel activation strategies.
• Budget Allocation & Forecasting: Partner with Media team to allocate and manage media budgets, forecast spend pacing, and reallocate funds to maximize incremental reach and performance.
• Calendar & Campaign Planning: Create integrated media calendars across launches, heavy-ups, and evergreen campaigns; ensure seamless handoffs between media launch, optimization, and wrap-up phases.
• Creative Collaboration: Work closely with creative development counterparts to develop channel-specific asset briefs and ensure on-time delivery.
• Cross-Functional Alignment: Align media plans with broader GTM messaging, lifecycle stage strategies, and product launch roadmaps in partnership with Brand, Digital, Insights, and Acquisition teams.
• Performance Monitoring & Optimization: Partner with Media channel owners and analytics team to track campaign performance in real time, conduct A/B tests, and adjust tactics to meet targets.
• Post-Campaign Analysis & Reporting: Lead post-mortem analyses and QBRs, including media mix modeling, incrementality testing, and audience overlap studies, synthesizing learnings into actionable recommendations.

Requirements

• Bachelor's Degree in Marketing or related field.
• 5+ years of hands-on experience in media strategy, planning, and buying across digital and traditional channels within an agency or in-house GTM team.
• Demonstrated success influencing multi-million dollar media budgets; skilled at forecasting, pacing, and rebalancing investments to meet performance goals.
• Ability to connect audience insights, channel dynamics, and business objectives into cohesive media plans that balance reach, frequency, and efficiency.
• Exceptional written and verbal communication skills, including drafting media briefs, investment proposals, and post-campaign reports.
• Strong interpersonal skills to partner with Media, Analytics, Finance, and external agencies; comfortable presenting plans and influencing senior stakeholders.
• Strong project management skills, with the ability to create workflows, maintain checklists, and ensure flawless execution.

Nice to Have

• Experience with media planning tools and analytics platforms.
• Knowledge of the telecommunications or entertainment industry.
• Experience working in a fast-paced, evolving environment.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 5+ years of relevant experience in media strategy, planning, and buying.

Benefits & Perks

• Flexible health perks, including flexible spending accounts and HSA.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Career development opportunities.
• Flexible time away plan.