Media Specialist

Media Works, S.A.

Baltimore, MD

Full Time

Entry Level

50k-65k

26 days ago

Job Description

About the Role

Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. With over 36 years in business and a diverse client list, the agency creates collaborative partnerships with clients, understanding their business deeply and integrating media into marketing programs. The Media Specialist role offers an opportunity to plan, strategize, and buy all media while also gaining experience in account management roles.

Key Responsibilities

Acts as liaison between media vendors, the client, and the agency.
Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients' business.
Gathers, organizes, and presents competitive and industry research as well as preparing market analysis.
Determines best use of multi-platform media mix including traditional, digital/social media outlets to meet clients' goals and objectives.
Participates in client meetings for media plan presentation and strategizing sessions.
Manages day-to-day tasks associated with stewarding client-approved media plans.
Helps maintain positive relationships with clients.
Has in-depth knowledge and understanding of Video, Print, Audio, and OOH.
Understands rating estimates (TV & Radio) as well as digital performance metrics/KPIs.
Avails media and negotiates best rates, CPMs, CPPs, special time parameters, value-added sponsorships, promotions, bonus impressions, e-newsletters, etc.
Builds Radio & TV schedules, compiles digital media into planning documents.
Manages media execution projects, including asset tracking, process control, quality monitoring.
Analyzes post-buys and works with stations to address under delivery or impressions.
Works with internal teams to develop monthly performance reports and optimize strategies.
Resolves billing discrepancies as needed.
Provides energy and innovative ideas to media strategy.

Requirements

Experience with traditional media buying: 1 year (Required).
Ability to work in Baltimore, MD 21209 (Required).
Experience with media buying software, Strata a plus.
Experience with digital ad servers.
Experience pulling media research from various sources.
Experience building target audiences and implementing social media campaigns.
Strong written and communication skills.
Ability to multi-task and manage time in a fast-paced environment.

Nice to Have

Experience with media buying software, Strata.
Experience with digital ad servers.
Experience pulling media research from various sources.
Experience building target audiences and implementing social media campaigns.

Qualifications

Traditional media buying experience: 1 year (Required).

Benefits & Perks

Fully paid individual health benefits.
401(k).
14 paid holidays.
Paid time off (PTO).
Professional development assistance.
Flexible, collaborative work environment.

Working at Media Works, S.A.

Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and employees, offering a collaborative and energetic work environment.

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