Media Strategy Lead

MITER Brands

Amsterdam, NY

Full Time

Senior

16 days ago

Job Description

About the Role

The Global Media Strategy Lead at Miele is responsible for ensuring operational excellence within the company by developing and supporting global media strategies, guidelines, and campaigns. This role involves collaboration with central media, brand communications, creative teams, and local markets to deliver cohesive and high-standard media planning and execution, contributing to Miele's position as a world market leader in premium domestic appliances.

Key Responsibilities

Operate as the pivot between Central Comms Strategy, Creative and Media teams.
Work alongside comms, creative and agency partners to translate comms guidance into media briefs intended for agency partners.
Collaborate with Media agency on the development of centrally coordinated guidelines and manage the distribution to central stakeholders.
Lead strategic output from central media team and deliver guidelines to VGs.
Provide governance to ensure local briefs and briefing process adhere to best practice.
Offer ad hoc support to any stage of the briefing and planning process as requested by VG.
Work with BUs and VGs to develop SMART media objectives tied to driving business goals.
Provide guidance towards how the business and markets should be prioritizing investment and messages.
Ensure the brief, channel selection and level of investment is aligned with meeting objectives.
Support the evolution or development of team projects and contribute to broader team initiatives such as test and learn, capability building, and lighthouse projects.

Requirements

8+ years of media strategy or planning experience, ideally in the premium goods sector.
Experience working alongside or at a global media agency/partner.
Experience working at a local and cluster/Global level.
Proven ability to turn SMART objectives into media briefs which ensure creative use of media.
Experience in working with or towards effective media planning principles.
Ability to use data and insights to inform hypotheses and strategic decisions.
Marketing channel agnostic with an understanding of the broad media landscape.
Exceptional communication skills, adept at engaging with stakeholders at varying levels.
Base knowledge of other marketing disciplines (Investment, platforms, and measurement).
Fluent in business English, with international experience.