Media Supervisor- Paid Search & Performance Media

WPP

Cincinnati, OH

Full Time

Senior

60k-140k

26 days ago

Job Description

About the Role

The Paid Media Supervisor will be responsible for media planning, buying, and day-to-day management across Paid Search, Paid Social, and Programmatic channels. This role involves maintaining and analyzing campaign performance data, assisting in department strategy development, and ensuring timely and accurate campaign delivery. The position primarily focuses on Paid Search within a dynamic, innovative agency environment that values creativity, technology, and diverse perspectives.

Key Responsibilities

Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
Work collaboratively with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
Create and refine internal and client-facing performance reports and conduct in-depth analyses of marketing campaigns.
Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
Assist in training junior staff on tactical execution, processes, working across teams, team policy and job expectations.
Oversee strategic execution of media campaigns for junior team members and ensure all media plans are in market and deadlines are met.
Present recommendations to managers, clients, and prospects.
Actively manage optimizations to ensure client success.
Assist in managing tagging and tracking URLs.
Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Trade Desk, DV360, and others.
Mentor and train junior team members and support their career growth; may manage 1-2 media team members.

Requirements

6+ years in a paid media role, with digital or media agency experience required.
Strong understanding of Paid Search, Programmatic, and Paid Social.
Hands-on experience with platforms such as Google Ads, Bing Ads, DV360, TradeDesk, Meta.
Strong software skills including Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access) and the ability to quickly learn new tools.
Familiarity with conversion tracking methodologies.
Knowledge of web analytics tools such as Google Analytics, Omniture, Coremetrics.
Familiarity with DCM Trafficking and Reporting or other third-party ad servers.

Nice to Have

Experience managing multiple campaigns across various digital channels.
Ability to handle multiple assignments with effective resolution of conflicting priorities.
Creative problem-solving skills and ability to think innovatively in a dynamic environment.

Qualifications

Educational background is not explicitly specified, but extensive experience in paid media is required.

Benefits & Perks

Competitive benefits including group health coverage options (medical, dental, vision).
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
Variety of paid time off offerings supporting work-life balance and wellness.
Growth-oriented opportunities with training and development through VML and WPP.

Working at WPP

VML fosters a culture of innovation, connection, belonging, and diversity. The company values positivity, active listening, creative bravery, and continuous growth. It promotes an inclusive community that emphasizes collaboration, respect, and professional development, with a hybrid work approach and a focus on building a dynamic, supportive work environment.

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