MS-CC Digital Content and Engagement Strategist-Remote

About the Role

Key Responsibilities

• Developing and executing a cohesive, integrated communications and content strategy across multiple platforms, including web, social media, newsletters, and promotional campaigns.
• Creating and maintaining the MS-CC website, including building and modifying site structure and content using a content management system (CMS).
• Developing an ongoing content plan that engages MSI audiences with stories, updates, and opportunities, and building a digital presence that encourages community engagement.
• Collaborating with internal stakeholders to communicate upcoming events, programming, success stories, and engagement opportunities.
• Measuring the effectiveness of communication efforts using tools such as Google Analytics, HubSpot, and social media insights, and synthesizing data into reports to inform decision-making.
• Applying understanding of higher education decision-making, trust-building, and community engagement to craft authentic storytelling.
• Leading integrated thinking by understanding how web, branding, content, social media, and engagement tools work together as a holistic ecosystem.
• Identifying and highlighting compelling narratives from MS-CC institutions to ensure authentic storytelling that resonates with HBCUs, TCUs, and MSIs.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent education and experience.
• 5+ years of professional experience in marketing, communications, or digital content management.
• Experience building and maintaining websites with knowledge of CMS platforms such as WordPress or Drupal and basic web technologies like HTML and CSS.
• Experience developing and implementing integrated marketing and communication strategies across digital platforms (web, social, email, etc.).
• Proficiency with digital analytics tools such as HubSpot, Google Analytics, and social media insights to measure and optimize content and campaigns.
• Excellent writing and editing skills with the ability to tailor messaging to higher education audiences.

Nice to Have

• Prior experience working with higher education institutions, especially Minority Serving Institutions like HBCUs and TCUs.
• Familiarity with NSF-funded programs or similar grant-driven initiatives.
• Strong background in content strategy, including designing content calendars and managing long-term engagement campaigns.
• Ability to tell powerful, community-centered stories that uplift diverse voices.
• Experience working across various media—digital, print, email, social—and developing graphics for these media types.
• Understanding of cultural nuances and sensitivities within MSI communities, with a commitment to equity-focused storytelling and communication.

Qualifications

• Educational background or experience equivalent to a bachelor's degree in relevant fields.
• Minimum of 5 years of professional experience in related roles.

Benefits & Perks

• Participation in Internet2's employee benefits program including medical, dental, life, vision, and disability insurances.
• Health spending account program.
• Sick time and vacation time.
• Tax-deferred retirement plan.