Multimedia Specialist

About the Role

Key Responsibilities

• Design and produce multimedia assets that align with the campaign objectives and visual identity for web, social media, presentations, campaigns, and print.
• Ensure all content follows accessible communication guidelines, health literacy principles, and is culturally appropriate.
• Assist with campaign planning and content calendar development, including coordinating the timing of campaign rollouts to maximize reach and engagement.
• Prepare regular campaign-specific reports with actionable insights and recommendations.
• Collaborate internally to develop and implement comprehensive social media strategies.
• Adapt multimedia content for optimal performance across various social media platforms.
• Monitor and respond to comments, messages, and mentions across all campaign social media channels while maintaining brand voice and adherence to guidelines.
• Identify and respond to misinformation related to public health topics; implement crisis communication and reputation management protocols as needed.
• Track and analyze performance metrics for multimedia content across platforms.
• Utilize social media management tools for scheduling, monitoring, and reporting.
• Stay current on platform policies, multimedia technologies, and trends.
• Perform related administrative tasks, operate basic office equipment, and utilize communication platforms and content management systems.

Requirements

• Bachelor's degree in Communications, Marketing, Graphic Design, Public Health, or a related field.
• At least three years of experience in social media strategy and management, multimedia content creation and production.
• Proficiency in social media management platforms and analytics.
• Understanding of health literacy principles and accessible communication methods.
• Experience with video editing and graphic design software (Adobe).
• Ability to produce multimedia assets for web, social media, and print.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively and adapt content for various platforms.

Nice to Have

• Experience with public health campaigns or harm reduction messaging.
• Attention to detail and accuracy.
• Creative thinking and ability to produce innovative solutions.
• Goal-oriented mindset.
• Interpersonal skills to build inclusive partnerships.
• Critical thinking and analytical skills.

Qualifications

• Bachelor's degree in a relevant field
• Minimum of three years of relevant experience

Benefits & Perks

• Paid Time Off Accrual System (eligible day 1)
• Paid holidays
• Medical, dental & vision insurance
• 401(k) plan (eligible after 90 days, vested after 1 year)
• Flexible spending account
• Employee assistance program