National Accounts Manager

About the Role

Key Responsibilities

• Maintains key accounts by effectively communicating marketing plans, developing and maintaining relationships with key influencers of purchasing in multi-unit accounts, presenting new products, executing on promotional events where appropriate, and conducting business reviews as prescribed by management.
• Lead development of annual plans for key accounts that state agreed brand and consumer strategies and ensure the delivery of business goals.
• Employ strategies that strengthen position to be the wholesaler of choice in the account's planning processes.
• Educate account staff on priority brands by administering instructional staff training seminars and business/category insights where appropriate.
• Manage and evaluate all promotional spending by account priority with regards to performance and implement corrective business building actions.
• Assist in the development of account-specific presentations as well as goals for volume, profit, distribution, and merchandising promotion execution.
• Proactively participate in strategy briefing sessions while continuously providing feedback on program executions, effectiveness, and generating problem-solving ideas.
• Drive volume and profit growth of multi-unit accounts.
• Obtain and communicate updated market competitive information.
• Understand company pricing and product programming information on a monthly basis by reviewing and maintaining accurate records.
• Manage supplier surveys by planning routes, pre-surveying accounts, conducting surveys, recapping, executing follow-ups, and scheduling sales representatives if appropriate.
• Establish and present merchandising objectives relative to brand priority for each account and define POS needs to the supplier.
• Produce POS materials such as signage and wine/cocktail lists leveraging digital capabilities.
• Ensure maximum brand visibility within accounts by maintaining standards and using effective point of sale materials.
• Assist event-marketing efforts by helping organize, solicit, and execute events and brand promotions.
• Manage accounts directly, similar to a Sales Representative, with limited reporting needs.
• Perform other duties as assigned by the supervisor.

Requirements

• Bachelor's degree in a related field and/or equivalent training and work experience.
• Minimum of 5 years' experience in sales.
• Proficient PC skills using MS Office and presentation software.
• Results-oriented with strong verbal and written communication skills, diplomacy, discretion, and customer service skills.
• Ability to multi-task, work independently and within a team, pay attention to detail, and meet deadlines.
• Analytic and reporting skills.
• Sound judgment and problem-solving skills.
• Ability to work in a fast-paced, high-volume, team environment.

Nice to Have

• Supervisory experience.
• Relevant cross-functional experience (finance, operations, IT, HR, project management, etc.).
• Possess a valid driver's license.

Qualifications

• Educational background includes a bachelor's degree or equivalent experience.
• At least 5 years of sales experience.

Benefits & Perks

• Salary of $75,000.
• Equal opportunity employer with evaluation based on qualifications without regard to protected characteristics.
• Accommodation support for disabilities during the employment process.