National Vice President, Content and Channel Strategy

About the Role

Key Responsibilities

• Leads the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments.
• Guides the creation of content for both B2C and B2B audiences, from storytelling to conversion-driven assets, ensuring performance across the full funnel: awareness, engagement, conversion, and retention.
• Oversees the channel strategy that drives how content is modularized, adapted, and distributed across platforms such as email, social, video, web, paid media, SMS, and organic channels.
• Ensures content is high-quality, channel-native, and audience-optimized in partnership with marketing, digital, and creative teams.
• Champions a “make once, publish everywhere” model to maximize reach, efficiency, and performance.
• Defines content KPIs with analytics and business teams, reviews performance, and applies insights to optimize messaging and formats.
• Leads continuous testing and refinement to improve engagement and discoverability in emerging formats like AI Overviews, featured snippets, and voice search.
• Collaborates with SEO on metadata, structured data, and formatting to enhance visibility and relevance.
• Manages a team of content/channel strategists and writers focused on scalable campaign execution.
• Oversees content budgets and agency partnerships to support production, channel strategy, and campaign priorities.

Requirements

• Bachelor's Degree or equivalent work experience.
• Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, in both B2C and B2B environments.
• At least seven (7) years of supervisory experience.
• Proven success in developing content for full funnel campaigns: awareness, engagement, conversion, and retention.
• Strong experience leading content teams across multiple channels and formats.
• Understanding of content performance metrics and audience segmentation strategies.
• Experience in writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution.
• Leadership, communication, and stakeholder management skills.
• Familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools.

Nice to Have

• 10+ years of relevant experience (preferred).
• Agency experience is a plus.
• Advanced degree in Marketing, Advertising, Communications, or related field.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 8+ years of experience in content strategy and channel marketing; 10+ preferred.
• 7+ years of supervisory experience.

Benefits & Perks

• Expected pay range of $160,000 to $180,000, commensurate with experience.
• Performance and incentive programs, with up to 22% incentive eligibility.
• Wide array of benefits including medical, dental, vision, disability, and life insurance.
• Retirement program with employer match and automatic contributions.
• Employee assistance and wellness programs, telemedicine, and medical consultation.
• Professional development opportunities through ERGs, mentoring, and HeartU online university.
• Paid Time Off (minimum 16 days per year), 12 paid holidays, and tuition assistance.