North America GTM Product Marketing Manager - Los Angeles

About the Role

Key Responsibilities

• Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Requirements

• 7+ years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
• 5+ years of experience in performance advertising.
• Strong ability to influence product teams, executive leadership, and cross-functional partners.
• Ability to thrive in fast-paced or startup-like environments.
• Comfort engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
• Quick learner with strong judgment, creativity, and strategic thinking.
• Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Nice to Have

• Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
• Experience influencing product teams, executive leadership, and cross-functional partners.
• Comfort engaging with both technical and business stakeholders at all levels.
• Strong strategic thinking, creativity, and problem-solving skills.
• Experience applying communication and analytical skills in global contexts.

Qualifications

• Product marketing experience
• Experience managing go-to-market strategies from testing through launch and growth
• Experience in performance advertising

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time
• Additional wellbeing benefits
• Day one access to medical, dental, and vision insurance
• Paid personal time (17 days, prorated upon hire)