North America Head of Marketing

About the Role

Key Responsibilities

• Drive delivery of key business objectives including Net Sales, EBITDA, Gross Margin, and market share.
• Lead the development of brand building initiatives for North America in partnership with the Global Marketing Team.
• Practice ownership and accountability for the P&L, collaborating with finance to optimize financial performance.
• Develop and deliver the long-term Strategic Plan and the Annual Operating Plan (AOP).
• Define key imperatives, set strategies, and execute with excellence, ensuring resource prioritization.
• Lead 4P strategy for the brands (Pricing, Product, Placement, Promotion) and partner with Sales on development and execution.
• Assess, select, and manage the NA agency roster, ensuring performance and alignment.
• Identify and lead process improvements for go-to-market, portfolio, and S&OP processes.
• Analyze product portfolio, rationalize SKU lineup, and set future strategies for efficiency.
• Lead market trend and consumer insights analysis to identify growth opportunities.
• Oversee consumption reporting and analytics in conjunction with the Global Consumer Insights group.
• Coach, develop, and mentor direct reports and the marketing team, practicing a “player-coach” mentality.
• Contribute to the NA Leadership Team by providing strategic input on business priorities and initiatives.
• Partner with cross-functional teams (Brand, NPD, Sales, Finance, Operations, HR) to ensure marketing strategies support organizational growth.
• Influence global product roadmaps and align NA market needs with global product development.
• Own product lifecycle management for the NA portfolio, ensuring SKU productivity and profitability.
• Manage portfolio rationalization, SKU optimization, pricing, and promotional strategies.
• Partner with Sales and eCommerce teams to secure product placement and develop marketing strategies for retail, online, D2C, and B2B channels.
• Collaborate with global content teams to ensure content relevance and alignment with brand positioning, leading localization efforts.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of consumer-packaged goods marketing experience with increasing responsibility.
• 5+ years of P&L responsibility.
• 5+ years of experience managing people, including hiring, developing, and performance management.
• Proven track record of developing and executing successful marketing strategies across multiple channels and the 4 Ps.
• Content development and production experience, with familiarity in media (Linear, Digital, Search, Social, CRM/email).
• Strong written, presentation, and interpersonal skills with flexibility in a fast-paced environment.
• Ability to analyze complex data and develop simple solutions.
• Ability to collaborate across functions and operate within a matrix organization across different countries and time zones.
• Strong leadership and change management skills, capable of leading teams through change and uncertainty.
• Excellent problem-solving skills, prioritization, and decisiveness.
• Creative thinking and ability to challenge the status quo.

Nice to Have

• Experience in managing brands within the consumer-packaged goods sector.
• Experience with global marketing strategies and cross-cultural content localization.
• Experience in retail and eCommerce channels, including B2B and D2C.

Qualifications

• Bachelor's degree (required).
• Master's degree (MBA preferred).
• 10+ years of relevant marketing experience.
• 5+ years of P&L responsibility.
• Experience managing teams.

Benefits & Perks

• Competitive salary range of $170K - $265K annually.
• Work environment includes normal office conditions with travel to customers, industry events, and occasional international travel.