North America Head of Marketing

About the Role

Key Responsibilities

• Drive delivery of key business objectives including Net Sales, EBITDA, Gross Margin, and market share.
• Lead the development of brand building initiatives for North America in partnership with the Global Marketing Team.
• Practice ownership and accountability for the P&L, collaborating with finance to optimize financial performance.
• Develop and deliver the long-term Strategic Plan and the Annual Operating Plan (AOP).
• Define key imperatives, set strategies, and execute with excellence, focusing resources effectively.
• Lead 4P strategy for the brands (Pricing, Product, Placement, Promotion) and partner with Sales on execution.
• Assess, select, and manage the NA agency roster, ensuring performance and alignment.
• Identify and lead process improvements for go-to-market, portfolio, and S&OP processes.
• Analyze product portfolio, rationalize SKU lineup, and set future strategies for efficiency.
• Lead market trend and consumer insights analysis to identify growth opportunities.
• Coach, develop, and mentor direct reports and the marketing team, practicing a “player-coach” mentality.
• Contribute to the NA Leadership Team by providing strategic input on business priorities and initiatives.
• Partner with cross-functional teams including Brand, NPD, Sales, Finance, Operations, and HR to ensure marketing strategies support organizational growth.
• Influence global product roadmaps and align NA market needs with global development.
• Own product lifecycle management for the NA portfolio, ensuring SKU productivity and profitability.
• Manage portfolio rationalization, pricing, and promotional strategies to drive efficiency.
• Collaborate with Sales and eCommerce teams to secure product placement and develop marketing strategies for retail, online, D2C, and B2B channels.
• Partner with global content teams to ensure content relevance and alignment with brand positioning, leading localization efforts.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of consumer-packaged goods marketing experience with increasing responsibility.
• 5+ years of P&L responsibility.
• 5+ years of experience managing people, including hiring, developing, and performance management.
• Proven track record of developing and executing successful marketing strategies across multiple channels and all “4 Ps”.
• Content development and production experience, with knowledge of media including Linear, Digital, Search, Social, CRM/email.
• Strong written, presentation, and interpersonal skills.
• Ability to analyze complex data and develop simple solutions.
• Ability to operate within a matrix organization across different countries and time zones.
• Strong leadership and change management skills.
• Excellent problem-solving skills, prioritization, and decisiveness.
• Creative thinking and ability to challenge the status quo.

Nice to Have

• Experience in managing global marketing strategies.
• Experience in the home and personal care or consumer appliances industry.
• Experience with digital marketing and content localization.

Qualifications

• Bachelor's degree required.
• MBA strongly preferred.

Benefits & Perks

• Salary range of $205,000 - $250,000, based on experience and qualifications.
• Potential for annual merit increases and incentive compensation.
• Comprehensive benefits including paid time off, health, dental, vision, and disability benefits.
• Work environment includes normal office conditions with travel to customers, industry events, and occasional international travel.