NPI Software Product Marketing Manager

About the Role

Key Responsibilities

• Serve as a product/feature expert for cross-functional teams.
• Analyze market trends, identify opportunities, and predict shifts.
• Provide insights to inform product development and marketing direction.
• Lead planning and execution of product launches (NPIs).
• Develop product positioning, messaging, and value propositions.
• Collaborate with teams to execute launch and post-launch strategies.
• Drive creation, iteration, and publishing of marketing content.
• Manage medium-to-large campaigns, optimizing based on performance.
• Recommend and integrate multi-channel engagement strategies.
• Identify research needs and manage user research initiatives.
• Incorporate user voice into marketing and product strategies.
• Recommend improvements for UX and engagement.
• Define and track metrics for product/business success.
• Evaluate campaign ROI and recommend optimizations.
• Communicate effectively with executives and partners.
• Provide marketing recommendations to regional/functional teams.
• Ensure alignment with brand and business goals.
• Champion inclusivity, psychological safety, and bias mitigation.
• Facilitate cultural awareness and inclusive decision-making.

Requirements

• Proven experience leading end-to-end product launches in software, ideally in B2B SaaS or enterprise technology.
• Strong go-to-market expertise, including persona development, positioning, messaging, and channel strategy.
• Advanced skills in executive communication, with the ability to present complex market insights and recommendations clearly.
• Proficiency in market analysis, competitive research, and trend forecasting to inform product and marketing decisions.
• Demonstrated success in multi-channel campaign management, from planning through performance optimization.
• Ability to work cross-functionally with product, sales, and marketing teams to align priorities and execution.
• Highly organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment.
• Market analysis & opportunity sizing skills, including quantifying TAM, SAM, SOM.
• Experience evaluating competitive landscapes and differentiators.
• Knowledge of trend prediction & forecasting, identifying upcoming tech shifts.
• Customer segmentation & persona creation, mapping primary and secondary buyer/user personas.
• Experience with B2B SaaS or enterprise software, familiarity with subscription-based models.
• Knowledge of cloud platforms, APIs, integrations, and scalability concerns.
• Graduation Degree or Equivalent experience.

Nice to Have

• Experience with subscription-based business models.
• Knowledge of cloud platforms, APIs, integrations, and scalability concerns.

Qualifications

• Graduation Degree or Equivalent experience.