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Omnichannel Analytics Lead - US Commercial Operations

Bavarian Nordic

Durham, NC
Full Time
Senior
105k-165k
2 days ago

Job Description

About the Role

The Omnichannel Analytics Lead will play a key role in enabling data-driven decision-making across the North American Commercial Operations/Digital Operations function of a growing vaccine company. This role involves generating insights across multiple domains, including omnichannel campaign performance, web user behavior, account- and contact-level lifecycle analytics, and traditional performance and sales data. The candidate should bring deep technical fluency, a collaborative mindset, and experience navigating pharmaceutical and customer data landscapes, including vaccine-specific datasets, to support strategic planning and tactical execution. The company, Bavarian Nordic, is a global leader in smallpox/mpox vaccines with a mission to improve health and quality of life worldwide.

Key Responsibilities

  • Design and implement analytics frameworks for US commercial web properties, email campaigns, rep-triggered outreach, and digital media
  • Interpret engagement data across owned and paid channels to support HCP and consumer marketing effectiveness
  • Translate web and digital performance metrics into actionable commercial insights for senior leadership and cross-functional partners
  • Define and operationalize metrics that reflect account and contact progress across lifecycle stages (e.g., awareness to retention)
  • Partner with CRM stakeholders and sales enablement leads to refine lead scoring, contact segmentation, and territory engagement strategies
  • Support business planning with granular visibility into account-level performance and prescriber dynamics
  • Support data integration and standardization efforts across prescription, claims, chargeback, payer, and 3PL datasets in collaboration with the data governance team
  • Contribute to dashboard development and reporting used by Commercial and Executive leadership, ensuring alignment with business priorities
  • Assist in ad hoc analytics projects focused on salesforce effectiveness, incentive compensation, and marketing ROI
  • Collaborate closely with inside sales teams and sales operations to enable call planning, call tracking, and call-to-impact analysis
  • Support coordination of periodic territory alignments based on new customer acquisition or field deployment shifts
  • Provide ongoing input into CRM, marketing automation platforms, and AWS-based data infrastructure to ensure system readiness for commercial initiatives

Requirements

  • Bachelor's degree in a relevant field (e.g., Business Analytics, Information Systems, Public Health, Engineering, Economics, or similar)
  • Minimum 10 years of experience in commercial analytics, data management, or sales/marketing operations, preferably in the sales enablement, pharmaceutical or biotech industry
  • Familiarity with Customer Data Platforms (CDPs) required; experience with composable CDP architectures (e.g., Segment, Hightouch, Snowflake) is a plus
  • Familiarity with Salesforce or other CRM platforms, marketing automation tools (e.g., SFMC, Marketo, HubSpot), and data tagging strategies
  • Experience with IQVIA/IMS syndicated data, claims datasets, or payer/chargeback models preferred
  • Proficiency in SQL, Excel, and Power BI; working knowledge of AWS environments and large-scale data integration preferred
  • Demonstrated experience working with vaccine products or specialty pharmaceuticals preferred
  • Strong verbal and written communication skills; able to present complex data to non-technical stakeholders

Nice to Have

  • Master's degree (e.g., MBA, MPH, MS in Analytics or similar)
  • Experience with Segment.com, Snowflake, or Redshift
  • Knowledge of privacy and compliance regulations affecting digital tracking and customer data in US and Canadian healthcare
  • Experience working with or enabling account-based marketing (ABM) strategies
  • Familiarity with agile project management and marketing/sales attribution modeling

Qualifications

  • Educational background as specified in requirements (e.g., relevant degree)

Benefits & Perks

  • Opportunity to work in an international company with unique technology and a dedicated workforce
  • Dynamic and flexible work environment
  • Opportunity to develop both personal and academic competencies
  • Comprehensive benefits plan
  • Competitive compensation package
  • Salary Range - $105k - $165k

Working at Bavarian Nordic

Bavarian Nordic acts as persistent pioneers, embraces change, values being boosted by the team, and believes in protecting lives every day. The company’s values—its Bavarian Nordic DNA—guide actions daily, emphasizing innovation, teamwork, and a mission-driven approach to healthcare.

Apply Now

Job Details

Posted AtJul 16, 2025
Salary105k-165k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

About Bavarian Nordic

Website

bavarian-nordic.com

Company Size

1001-5000 employees

Location

Durham, NC

Industry

Research and Development in the Physical, Engineering, and Life Sciences

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