Sr Business Analysis Manager - Media Analytics & Attribution

About the Role

Key Responsibilities

• Lead sophisticated analytical initiatives to evaluate and optimize media performance across channels, uncovering insights that advise campaign strategy, investment efficiency, and business impact.
• Act as a trusted analytics advisor to key business partners, collaborating to define goals, interpret performance, and refine measurement approaches.
• Build and run robust reporting frameworks and interactive dashboards (e.g., Tableau, Power BI) to deliver accurate, insight-driven performance views.
• Integrate data from AdTech platforms, internal systems, and third-party sources to provide a cohesive view of media impact.
• Develop forecasting and performance evaluation tools, enabling proactive planning and scenario modeling for marketing campaigns.
• Partner with collaborators to define success metrics, build dashboards and reporting environments, and support strategic decisions with data-driven insights.
• Define and maintain standardized taxonomies, KPIs, and benchmarks for consistent, scalable measurement across the organization.
• Deliver compelling, executive-ready presentations that translate sophisticated analysis into strategic narratives that influence senior decision-makers.
• Respond to changes in business needs, proactively adjusting reporting and insights to support evolving objectives.
• Champion innovation in measurement strategy by staying informed on media trends, tools, and emerging methodologies.

Requirements

• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Engineering, Information Systems); Master's preferred.
• 7+ years of experience in analytics, marketing/media measurement, or business intelligence.
• Advanced proficiency in SQL and Python, with a strong background in data automation and modeling.
• Expertise in data visualization and dashboarding (e.g., Tableau, Power BI).
• Proven ability to distill complex data into clear, actionable business insights.
• Outstanding communication and storytelling skills with experience influencing senior collaborators.
• Demonstrated success running multiple priorities in a fast-paced, collaborative environment.
• Strong interpersonal skills and the ability to build relationships across cross-functional teams.
• Passion for media analytics, continuous improvement, and data-driven decision-making.

Nice to Have

• Familiarity with paid media channels and AdTech platforms.

Qualifications

• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Comprehensive health benefits including medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, and childcare subsidy.
• Tuition assistance, college coaching, short- and long-term disability, voluntary AD&D, accident, life, and disability insurance, and long-term care insurance.
• Additional perks such as mobile service & home internet discounts, pet insurance, and transit programs.