Senior Director, Marketing Science

About the Role

Key Responsibilities

• Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities
• Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources
• Guide and approve creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling
• Align methodology for budget allocation and scenario planning
• Provide guidance on core measurement components, optimization and testing templates
• Review key optimization recommendations across markets/regions on the ongoing basis
• Facilitate ongoing communication between marketing science resources across markets and regions, including knowledge sharing, consistency, and innovation

Requirements

• 15+ years of overall relevant experience
• 5+ years of senior level experience at an integrated agency, marketing analytics, or a consulting firm
• 5+ years of people management experience
• Experience and deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques
• Knowledge and experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons), marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics tools (e.g., Google Analytics, Adobe Analytics), and various data sources
• Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or related fields
• Advanced degree (MBA/MS) is preferred

Nice to Have

• Experience with syndicated research sources/tools such as ComScore, Nielsen, GfK MRI, Simmons
• Experience with marketing technology platforms and ad-serving tools
• Experience with web analytics tools like Google Analytics or Adobe Analytics

Qualifications

• Bachelor's degree in relevant fields
• Advanced degree (MBA/MS) preferred

Benefits & Perks

• Health insurance, vision insurance, dental insurance
• 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account
• Vacation days, sick days, personal days, paid parental leave, paid medical leave
• STD/LTD insurance benefits
• Generous PTO including vacation, personal days, Summer Friday program, and extended holiday time
• Hybrid work model with three days in-office and two days remote