Online media marketing

About the Role

Key Responsibilities

• Updating the website and maintaining various websites and portals.
• Taking care of newsletters and email mailings.
• Managing and analyzing social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
• Designing and implementing energetic marketing and communications plans.
• Creating better visibility in organic search results through SEO content writing.
• Setting up affiliate networks.
• Copywriting press releases, brochures, advertisements, and other promotional materials.
• Analyzing web metrics, providing campaign reports to internal stakeholders, and recommending optimizations to improve campaign performance.
• Updating the content, look, and feel of various websites, web portals, and SharePoint portals to keep content current and sites functional.

Requirements

• Experience in online media marketing and social media management.
• Ability to update and maintain websites and portals.
• Skills in SEO content writing and digital marketing strategies.
• Experience with copywriting for press releases, brochures, and advertisements.
• Ability to analyze web metrics and generate campaign reports.
• Strong communication and organizational skills.