Online Reputation & Social Media Advisor - Remote

About the Role

Key Responsibilities

• Monitor, analyze, and respond to online reviews across platforms such as Google, Facebook, and Healthgrades for all Sentara-branded locations and providers.
• Spot trends in consumer feedback and flag opportunities or concerns to operational and clinical leadership.
• Collaborate across departments to address concerns and close the feedback loop.
• Maintain a clear escalation protocol for sensitive issues, ensuring HIPAA compliance and timely follow-up.
• Ensure consistent tone, style, and messaging in Sentara's online presence.
• Address and manage the health system's reputation by monitoring and responding to conversations on social media channels, while keeping internal stakeholders informed.
• Research and identify ways to build and extend the health system's visibility and enhance its reputation through innovative use, tracking, and measuring of social media channels and platforms.
• Continuously innovate, update, and improve digital channels based on enterprise objectives, audience needs, platform guidelines, and new technology.
• Design, develop, prepare, implement, review, edit, and maintain digital and social channels and platforms.
• Ensure digital communication strategies align with broader campaigns and adhere to brand standards.
• Provide guidance and support to others on digital communication efforts.
• Advise and train professionals organization-wide on online reputation, social media, and digital content best practices.

Requirements

• Bachelor's degree in Business Communications, Journalism, Marketing, Public Relations, or a related field.
• Minimum of 5 years of experience in online reputation, social media, content marketing, and channel management, preferably in healthcare.
• Passionate about digital and social media platforms.
• Strong project management and organizational skills.
• In-depth knowledge of digital reviews and social media platforms and their deployment.
• Effective verbal and written communication skills.
• Ability to build and maintain relationships.
• Attention to detail in grammar, spelling, style, and messaging.
• Strong customer service skills.
• Good technical understanding and ability to learn new hardware and software quickly.
• Ability to multitask and perform under tight deadlines.

Nice to Have

• Experience working in a healthcare environment.

Benefits & Perks

• Market-competitive compensation packages, including base pay, incentives, and benefits.
• Base pay range for full-time employment: $61,380.80 - $101,254.40.
• Additional compensation options such as shift differentials, standby/on-call pay, overtime, premiums, extra shift incentives, or bonuses.