Optimization Analyst

NBC

Central LA, CA

Full Time

Mid Level

69k-80k

6 days ago

Job Description

About the Role

The Optimization Analyst at NBCUniversal, as part of UDX's Digital and Technology team, will play an essential role in enhancing and innovating the guest experience at Universal Studios Hollywood through designing and activating experiments across multiple channels. The role involves collaborating with marketing, product, development teams, and vendors to identify testing opportunities, analyze data, and improve user engagement and revenue, contributing to the company's broader goal of delivering world-class content and experiences.

Key Responsibilities

Design hypotheses and testing plans based on data-driven insights and industry best practices.
Design and execute A/B and multivariate tests across digital platforms including website, mobile app, email, and outbound channels.
Partner with technical and development teams to ensure activation validation and alignment with test design.
Monitor test results and provide regular updates to stakeholders.
Use statistical analysis to determine test significance and make data-driven recommendations for optimization.
Utilize analytics tools such as channel reporting, heuristic evaluations, heatmaps, and session recordings to inform test opportunities.
Collaborate with cross-functional teams, channel leads, and vendors to identify areas for A/B testing.
Interpret and analyze data to draw insights and recommend optimization strategies.
Communicate effectively with both business leadership and technical partners.

Requirements

Bachelor's degree in Marketing, Economics, Statistics, Business Administration, or related field.
2+ years of marketing experience, preferably in the travel, entertainment, or retail industry.
Strong analytical, planning, and critical decision-making skills.
Excellent client service and problem-solving skills.
Knowledge of web/digital analytics and data analysis.
Ability to use analytics to recommend channel, user experience, and business improvements.
Understanding of optimization best practices, UX/UI principles, and digital marketing strategies.
Familiarity with marketing technologies including Adobe Target, Adobe Analytics, HTML, CSS, JavaScript, and content management systems (CMS).
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice to Have

Experience with industry trends in A/B testing and optimization.
Experience in the travel, entertainment, or retail industry.

Qualifications

Bachelor's degree in relevant fields.

Benefits & Perks

Company-sponsored benefits including medical, dental, and vision insurance.
401(k) retirement plan.
Paid leave and tuition reimbursement.
Various discounts and perks.

Working at NBC

NBCUniversal values an inclusive culture, community service, and creating a talented workforce to reflect the diverse world. The company emphasizes innovation, collaboration, and delivering high-quality content and experiences to audiences worldwide.

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