Senior Director, Experience Analytics & Optimization

About the Role

Key Responsibilities

• Lead the delivery of in-depth analysis of user behavior across websites and digital experiences to identify opportunities for conversion improvement.
• Develop and maintain measurement frameworks and define KPIs that align with client business goals and create a baseline for experience optimization.
• Provide actionable insights on user journeys, funnel performance, feature usage, and pain points.
• Collaborate closely with CX, media, and creative teams to create holistic improvement plans based on data.
• Develop architecture designs that advise clients on how to integrate and transform data to build actionable dashboards using data collected from their web analytics, marketing, and internal tools.
• Deliver regular reporting, dashboards, and presentations that communicate insights clearly and persuasively.
• Advise clients with strategic recommendations based on insights from data.
• Ensure analytics implementations are correctly tracking across digital platforms using tools like Adobe Launch or GTM.
• Identify tracking gaps and assist in setting up or optimizing tag management solutions.
• Support integration of experience data with additional sources (e.g., CRM, media) to derive deeper insights.
• Leverage tools like heatmaps, session recordings, and clickstream analysis to enhance CRO understanding.
• Work with Experience Optimization team to build and execute CRO testing roadmaps based on data insights.
• Analyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversion.
• Support hypothesis creation, test prioritization, and success measurement.
• Help define audience segmentation strategies to inform personalized content and user flows.
• Partner with UX, creative, and dev teams to align analytical insights with user experience changes.
• Support business development by creating proposals, participating in pitches, and contributing to thought leadership.

Requirements

• 8-10 years of experience in digital analytics or experience optimization; agency experience a plus.
• Strong knowledge of Adobe Analytics and/or Google Analytics 4.
• Experience with CRO tools such as Optimizely, VWO, Adobe Target or similar.
• Familiarity with heatmapping/session recording tools (Hotjar, CrazyEgg, etc.).
• Experience with SQL and/or data wrangling preferred.
• Skilled in dashboard creation using tools like Tableau, Looker, or Power BI.
• Comfortable communicating with clients, presenting insights, and influencing strategy.
• Experience working with cross-functional teams and balancing multiple projects.
• Bachelor's degree in business, marketing, analytics, or a related field.

Nice to Have

• Certifications in Adobe Analytics, GA4, or CRO platforms.
• Tag management certifications (Adobe Launch).
• BI Tool certification (Tableau Desktop, Power BI certified analyst).

Qualifications

• Bachelor's degree in business, marketing, analytics, or a related field.

Benefits & Perks

• Competitive salary range of $180,000 - $200,000.
• Discretionary bonus and comprehensive benefits package.
• Health insurance coverage, life and disability insurance.
• Retirement savings plans, paid holidays, and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources.
• Identity theft insurance, fertility assistance programs, fitness reimbursement.