Optimization Manager

About the Role

Key Responsibilities

• Continuously assess and enhance website performance, user experience and conversion rates.
• Ideate, create and maintain Adobe Target activities, including A/B tests, multivariate tests, and personalized experiences.
• Develop and maintain custom Target code, including Web SDK and other relevant libraries.
• Integrate Adobe Target with other marketing technologies, such as Adobe Analytics, Adobe Launch, Adobe CDP.
• Work cross-functionally with Marketing Technology, Digital Marketers Analysts and Designers to plan and execute personalized and A/B testing initiatives.
• Enhance user engagement and drive business growth by delivering tailored personalized experiences to prospects and customers.
• Stay up-to-date with the latest Adobe Target features and best practices.
• Create and maintain documentation for Adobe Target implementations and processes.
• Contribute to the development and improvement of our testing and personalization framework.
• Participate in code reviews and ensure code quality.
• Plan and execute A/B tests to optimize website experience, such as landing pages, CTAs, layouts and content.
• Leverage analytics and usability findings to identify and prioritize testing opportunities.
• Consolidate and organize test results and clearly report and communicate test findings.
• Maintain a roadmap of A/B test initiatives and personalization campaigns to support Adaptive Planning.
• Work closely with all internal stakeholders/teams across Marketing organizations to set up optimization campaigns.
• Understand and manage the intricacies of scaling an optimization program across regional digital properties including localization and collaboration with Regional Marketers.
• Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.
• Ensure timely execution of optimization campaigns, monitor results and share results with stakeholders, recommend next steps and communicate recommendations to appropriate teams.
• Manage and support ongoing optimization initiatives for our client including planning, idea management intake, testing, optimization, reporting, and forecasting.

Requirements

• 3-6 years of related experience in Digital Marketing and Optimization.
• 3+ years of experience in front-end development, including HTML, CSS, and JavaScript.
• 2+ years of experience working with Adobe Target, including implementation, configuration, and analysis.
• Strong proficiency with Adobe Target (including visual experience composer, automated testing, AI and ML capabilities).
• Deep understanding of web technologies (HTML, CSS, JavaScript) and experience with JavaScript frameworks such as React, Angular, or Vue.js.
• Prior hands-on, functional experience with Adobe Marketing and Optimization Technologies including Adobe Target, Adobe Analytics, Adobe CDP, Adobe Experience Manager or comparable technologies.
• Understanding of user behaviors tools (Contentsquare, Hotjar etc.).
• Excellent analytical skills; ability to analyze data and derive insights.
• Proven ability to analyze data from multiple sources and generate actionable insights.
• Ability to simultaneously project manage multiple tests in various stages.
• Comfortable working with numbers, KPIs, and data while thinking strategically.
• Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines.
• Familiarity with Jira and Workfront is a plus.

Nice to Have

• Familiarity with Jira and Workfront is a plus.

Qualifications

• Educational qualifications are not explicitly specified in the description.