Organic Social Media Lead - Blue Bell, PA

About the Role

Key Responsibilities

• Develop and implement strategic B2B social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
• Plan and execute integrated social media marketing strategies, ensuring consistent brand voice and messaging across markets
• Build and manage social media best practices
• Manage social media management platform to develop and launch integrated campaigns across various markets
• Drive awareness, engagement, and followership across corporate social channels
• Stay current with social media trends, best practices, and platform updates in the B2B tech space
• Develop and execute a community management strategy to boost engagement, foster brand loyalty, and cultivate an active online community
• Support Unisys as an employer of choice across corporate channels
• Collaborate with executives to develop and execute thought leadership initiatives through social channels
• Manage and grow the executive leadership program to drive thought leadership and followers for executives
• Lead employee advocacy program to drive adoption, amplify brand messaging, and increase reach
• Provide ongoing support and annual training to maximize associate advocacy efforts
• Develop and analyze social listening dashboards to inform strategy and measure campaign effectiveness
• Develop, manage, and socialize publishing calendar internally for proactive social activity
• Demonstrate agility to quickly develop and publish social posts to support last-minute requests
• Utilize Canva or other AI development tools for faster creative turnaround time
• Adapt to changing priorities and maintain a flexible approach to content creation
• Train sales team on how to best use social media for social selling
• Collaborate with various departments to ensure alignment of social media efforts with marketing and business objectives
• Serve as an individual contributor without direct management responsibilities

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in B2B tech social media strategy and execution
• Proven track record of developing and implementing successful social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
• Proficiency in social media management tools, analytics platforms, and social listening dashboards
• Experience with AI tools for content creation and campaign optimization
• Skilled in using Canva or similar creative development platforms for quick content creation
• Familiarity with marketing automation platforms and CRM systems
• Demonstrated experience in managing employee advocacy programs and driving adoption
• Track record of successfully managing executive social media programs and thought leadership initiatives
• Experience with global social media campaigns and multi-market strategies
• Excellent written and verbal communication skills
• Ability to develop and execute integrated social media marketing strategies
• Experience with creative production and editing for social media content
• Understanding of SEO best practices and their application to social media
• Strong analytical skills and data-driven decision-making abilities
• Proficiency in measuring and reporting on social media campaign effectiveness
• Ability to work collaboratively with cross-functional teams and executive leadership
• Experience in training and guiding teams on social media best practices and social selling tactics
• Demonstrated ability to work in a fast-paced environment and respond quickly to changing priorities
• Aptitude for learning and adapting to new social media trends and platform updates

Nice to Have

• Certifications in relevant social media platforms or digital marketing
• Experience with B2B tech industry social media strategies

Benefits & Perks

• Unlimited paid time off
• 401(k) match
• Comprehensive healthcare
• HSA matching
• Ongoing learning opportunities
• Support for work-life balance