Outbound and GTM Specialist

About the Role

Key Responsibilities

• Develop, test, and scale cold outreach (email, LinkedIn, and other channels) that generates pipeline and qualified opportunities.
• Build and refine outbound workflows using Clay, including data scraping, enrichment, and campaign orchestration.
• Identify and target high-intent accounts by layering firmographic, technographic, and intent data from multiple sources.
• Collaborate with sales and marketing to define ICPs, segments, and ABM campaigns targeting key decision-makers.
• Engineer AI-powered workflows using Claygent, prompt tools, and enrichment platforms to personalize outreach at scale.
• Monitor and analyze campaign performance, continuously optimizing for reply rates, conversion rates, and ROI.
• Explore and integrate emerging tools in the outbound and GTM tech landscape to enhance our stack.
• Write persuasive cold messaging that resonates with target personas across industries.
• Maintain list hygiene, build smart sequences, and help enable SDRs and AEs with data-backed insights.

Requirements

• Minimum 2 years in outbound marketing, RevOps, demand generation, or growth roles—preferably in tech, SaaS, or high-growth B2B environments.
• Hands-on proficiency in Clay, including scraping, enrichment, Claygent, and campaign orchestration.
• Experience using tools such as Smartlead, Trigify, Instantly, and Salesforce (SFDC).
• Strong understanding of data sourcing, enrichment workflows, and automation tools.
• Demonstrated success running high-performing cold outbound campaigns.
• Excellent written communication and copywriting skills, especially for cold email and LinkedIn outreach.
• Working knowledge of prompt engineering and leveraging AI in GTM workflows.
• Analytical mindset—ability to measure what matters and pivot quickly based on results.
• Fast learner, curious, and comfortable experimenting with emerging GTM tools.

Nice to Have

• Experience in tech, SaaS, or high-growth B2B environments.
• Familiarity with emerging GTM tools and AI-driven marketing technologies.

Qualifications

• Minimum 2 years in relevant outbound marketing, RevOps, demand generation, or growth roles.

Benefits & Perks

• Join a mission-driven team creating impact through safety and security.
• Work in a fast-paced, innovation-forward culture where your contributions directly drive growth.
• Take ownership of the GTM engine in a role that blends strategy, tech, and creativity.
• Be at the forefront of AI-driven marketing and outbound tech stacks.