Paid Advertising Expert

About the Role

Key Responsibilities

• Develop and implement effective PPC & SEO strategies: Create tailored plans to improve search rankings and build high-performing paid campaigns that drive conversions.
• Manage end-to-end campaigns: Handle everything from keyword research and ad creation to continuous optimization for peak performance.
• Analyze and improve: Use analytics tools to monitor results, identify opportunities, and adjust strategies for better outcomes.
• Collaborate with clients: Communicate campaign progress, provide recommendations, and ensure client goals are met.
• Mentor junior team members: Share your expertise with interns and team members to help them develop their digital marketing skills.

Requirements

• 3+ years of hands-on experience with SEO and PPC campaign management.
• Strong understanding of SEO best practices, on-page optimization, and link-building strategies.
• Proven experience in PPC platforms (Google Ads, Meta Business Suite, etc.), including keyword research, ad copywriting, and conversion optimization.
• Proficiency in analytics tools such as Google Analytics (GA4), Google Tag Manager, and Google Merchant Center.
• Google Ads and Analytics certifications are required.
• Excellent communication, time management, and problem-solving skills.
• Experience with platforms like YouTube Ads, LinkedIn Ads, TikTok Ads, and Apple Search Ads is a plus.

Nice to Have

• Experience with platforms like YouTube Ads, LinkedIn Ads, TikTok Ads, and Apple Search Ads.

Qualifications

• Google Ads and Analytics certifications

Benefits & Perks

• Work from home
• Dental insurance
• 401(k) matching
• Competitive benefits including health, dental, and supplemental insurance
• Work-life balance with casual office setting and team events
• Flexible work from home options