Paid Digital Media Specialist

About the Role

Key Responsibilities

• Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment's brands.
• Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
• Partner closely with other members of the Digital Marketing team on creative development process.
• Oversee performance and optimization to analyze key metrics to improve tracking, attribution, and overall data access.
• Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
• Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.
• Create best practice guides for field marketing teams and reports for leadership on issues such as performance insights, key metrics, and actionable recommendations.
• Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and revenue growth.

Requirements

• Bachelor's degree in marketing, advertising or media related field.
• Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).
• Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X).
• Pay-Per-Click, Display, Video experience is a plus.
• Experience building, executing and scaling cross-functional marketing results.
• Advanced Microsoft Excel skills, including working with large data sets & pivot tables.
• Strong analytical skills with the ability to interpret social media metrics and translate them into strategic insights.
• Exceptional project management skills with a proven record of successful campaign execution.
• Experience in the entertainment, festival, and/or hospitality industries preferred.
• Excellent communication and presentation skills.

Nice to Have

• Agency experience is a plus.

Qualifications

• Bachelor's degree in marketing, advertising or media related field.
• Minimum of 4+ years in digital marketing experience.

Benefits & Perks

• Health, dental, and vision insurance.
• Personal and vacation time.
• 401(k) plan with employer match.