Paid Media Associate, WSJ

About the Role

Key Responsibilities

• Deploy digital media spend across multiple channels (Search, Social, Display) and platforms (Google, Facebook/Instagram, Twitter, X, etc.).
• Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met.
• Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance.
• Manage and optimize media budgets across channels to maximize performance results.
• Actively report, track and optimize performance of digital media campaigns. Make recommendations and provide updates to the Marketing Team.
• Work closely with platforms (Google, Facebook/Instagram, Twitter, TikTok, X, etc..) to identify opportunities; understand their best practices and recommendations for improving digital media at Dow Jones.

Requirements

• 0-2 years' experience in digital media.
• Background with driving brand media KPIs a plus.
• Hands-on experience with building and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.

Nice to Have

• Background with driving brand media KPIs.

Qualifications

• Educational background is not explicitly specified, but experience in digital media is required.

Benefits & Perks

• Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
• Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put 'Reasonable Accommodation' in the subject line and provide a brief description of the type of assistance you need.