Sr. Analyst, Performance Marketing

About the Role

Key Responsibilities

• Build and implement performance marketing strategy for theatrical and streaming titles, including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns.
• Develop and execute holistic, omni-platform audience data strategies incorporating first-party, second-party, and third-party data.
• Create and manage auction bid, pacing, and optimization strategies to enhance media performance.
• Monitor and track performance marketing budgets for testing, analytics, measurement, and contingency planning.
• Oversee testing setup within ad platforms to ensure successful campaign execution.
• Maintain and ensure data quality in ad buying platforms by managing taxonomies and inputs.
• Analyze and share insights from campaign data, testing, and performance metrics in collaboration with Marketing Science and Analytics teams.
• Collaborate cross-functionally with internal media and marketing teams and external media agencies to improve campaign outcomes.
• Participate in daily communication with media agency teams to ensure proper campaign implementation.
• Support internal teams with ad hoc projects and maintain knowledge of media technology, platforms, and analytics tools.

Requirements

• Bachelor's Degree or equivalent work experience.
• 5+ years of experience in Advertising Media, Media Analytics, or Social/Programmatic Auction Buying.
• Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp, and DSPs such as Google DV360, Trade Desk, Verizon Media Group.
• Excellent analytical skills.
• Excellent written and verbal communication skills.
• Well-organized, detail-oriented individual.
• Understanding of the ad technology ecosystem.
• Proficiency with Excel.
• Proven ability to manage multiple projects effectively in a fast-paced environment.
• Knowledge of digital ad serving, tracking, and implementation.
• Ability to work on-site in Burbank, in a hybrid capacity.

Nice to Have

• Experience working with cross-functional teams.

Qualifications

• Educational background equivalent to a Bachelor's Degree.

Benefits & Perks

• A salary range of $104,600 to $140,200 per year, with potential bonuses and long-term incentive units.
• Full range of medical, financial, and other benefits, dependent on level and position.