Paid Media Manager

About the Role

Key Responsibilities

• Create marketing plans and implement strategies to meet institutional objectives.
• Develop and execute marketing campaigns that position the institution competitively and increase brand awareness.
• Oversee the creation of marketing collateral including brochures, posters, print ads, videos, photographs, presentations, and direct mail.
• Assist in producing promotional videos for the institution.
• Manage and oversee the marketing budget, including planning and reconciliation.
• Build and maintain relationships with vendors such as advertising agencies, fulfillment houses, and others.
• Work with team members to integrate campaigns into web design, prospect nurturing, and other operational areas.
• Ensure compliance with institution design standards and trademarked assets.
• Collaborate with the executive team and administration on special projects.
• Perform other duties as assigned and ensure compliance with policies and standards.

Requirements

• Bachelor's Degree in marketing.
• Six (6) or more years of marketing experience and managing staff.
• Proficiency in Microsoft Office, Internet, and web applications.
• Experience with ROI measurement and metrics development.
• Strong management and supervisory skills with leadership abilities.
• Excellent verbal and written communication skills.
• In-depth knowledge of marketing techniques and financial principles.
• Extensive web site management and creative experience.
• Ability to travel approximately 30%.

Nice to Have

• Master's Degree in marketing or related field.

Qualifications

• Bachelor's Degree in marketing.
• Six (6) plus years of marketing experience and managing staff.

Benefits & Perks

• Health, dental, vision, life, and disability insurance.
• 401k Retirement Program with 6% employer match.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.
• Annual incentive program based on performance.