Paid Media Specialist

About the Role

Key Responsibilities

• Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals.
• Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social.
• Provide clear, concise, and actionable reporting for weekly and monthly review.
• Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
• Optimize ad copy, bidding strategies, and creative assets to maximize ROI.
• Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights.
• Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies.
• Support content planning with performance insights to inform creative development.
• Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations.
• Stay updated on industry trends and best practices to ensure competitiveness in digital media.

Requirements

• 3-5 years of proven experience successfully managing paid digital campaigns in-platform (Google, Meta, Microsoft).
• Demonstrated ability to independently manage campaigns from concept to performance reporting.
• Highly proficient in interpreting campaign data and providing actionable insights.
• Strong understanding of digital marketing metrics and best practices, including conversion tracking, attribution, and ROI analysis.
• Solid project management skills with the ability to prioritize tasks across multiple projects.
• Excellent communication and organizational skills with a bias toward action and accountability.
• Creative and analytical thinker with the ability to develop and execute strategic plans.
• Must show initiative and be self-directed while contributing to a highly collaborative team.
• Operate with the highest level of integrity.
• Ability to influence upward through proactive communication and solution-oriented thinking.
• Bachelor's degree in business, marketing, advertising, or communications; or equivalent experience.
• Experience with paid advertising platforms such as GA4, Google Ads, Meta Ads, Microsoft Ads.
• Familiarity with UTM tracking and attribution models.

Nice to Have

• Google Ads and Meta certification.
• Experience with Microsoft Dynamics 365.
• Familiarity with audience data management, SQL, and other database sources.
• Knowledge of SEO best practices and integration with paid media strategies.
• Experience with project management tools like Monday.com or Asana.

Qualifications

• Bachelor's degree in business, marketing, advertising, or communications.