Paid Media Strategist

About the Role

Key Responsibilities

• Assisting in the development and coordination of paid media plans in alignment with brand positioning and objectives, reporting directly to the Channel Strategy Lead, Paid & Earned.
• Managing agency partners in media planning and buying responsibilities, providing strategic insights and analytics to optimize performance.
• Collaborating with various internal teams to ensure alignment on media strategy plans and execution, while identifying innovative opportunities within emerging channels.

Requirements

• Hold a Bachelor's degree in marketing, Business, Communications, Information Technology, or a related field; an advanced degree is preferred.
• Have 8+ years of paid media marketing experience, with a strong background in multichannel paid marketing and comprehensive media plan management.
• Possess a proven track record of success in traditional, digital, and emerging media, with strong analytical skills and the ability to prioritize effectively.

Nice to Have

• Advanced degree in a related field.

Qualifications

• Bachelor's degree in marketing, Business, Communications, Information Technology, or a related field.

Benefits & Perks

• Voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.
• Access to a retirement savings plan, service bonus and holiday pay plans (up to eight paid holidays per year), and a transit spending account.
• Paid sick leave under applicable state or local plans.