Paid Social Specialist

WPP

Stockholm, ME

Full Time

Entry Level

1 day ago

Job Description

About the Role

Join the dynamic social team at WPP Media as a Paid Social Specialist, where you will engage in social media advertising campaigns for some of Sweden's and the world's leading brands. Utilising market leading technology and working closely with various platforms, you will have the opportunity to explore innovative creative formats and advertising solutions. WPP is the creative transformation company, using the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create growth opportunities. The company values an open environment, collective leadership, trust, growth, and development, fostering a culture of collaboration and innovation.

Key Responsibilities

Manage and optimize campaigns across platforms such as Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok
Aid in formulating strategies and provide recommendations for social media advertising, including platform selection, budgeting, KPIs, target audience, content format, frequency, testing, and creative input
Monitor, track, optimize, and report on campaign performance in line with client KPIs
Present campaign results in client and agency meetings and assist in creating new business presentations

Requirements

1-2 years of experience in digital media buying, preferably within a media agency or in-house at an advertiser
A good understanding of Meta Ads Manager
Knowledge of at least one additional social platform such as TikTok, Snapchat, LinkedIn, or Pinterest (preferred)
Proficiency in Microsoft Office Suite, especially Excel
A university degree or relevant vocational education in digital marketing
Fluent in both Swedish and English with excellent communication skills
Analytical, curious, and motivated to improve performance outcomes
Detail-oriented, organized, and capable of independent work
A team player with strong client relationship skills

Nice to Have

Knowledge of additional social media platforms such as TikTok, Snapchat, LinkedIn, or Pinterest

Qualifications

University degree or relevant vocational education in digital marketing

Benefits & Perks

SEK 3,000 wellness allowance
37.5-hour workweek
Half-days and 'klämdagar' off
30 days of vacation
Two paid volunteer days per year
Occupational pension, insurance, and other negotiated terms via collective bargaining agreement
Regular team activities, knowledge-sharing sessions, and wellness initiatives
Hybrid work approach with teams in the office around four days a week

Working at WPP

WPP Media believes in the power of its culture and its people, emphasizing values such as leading collectively to inspire creativity, creating an open environment by balancing people and client experiences, and championing growth and development. The company fosters a culture of respect, collaboration, and connection, supporting diversity and inclusion, and encourages applications from all backgrounds. They promote a hybrid work environment and prioritize employee growth and well-being.

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