Part time Business Social Media Instructor

About the Role

Key Responsibilities

• Establish and maintain environment conducive to student learning.
• Prepare for and instruct assigned course(s) through the use of appropriate learning experiences and materials which provide the opportunity to meet overall course objectives and program goals.
• Adhere to course syllabus and comply with Assessment of Student Academic Achievement.
• Evaluate student progress through day to day evaluation, written examinations and overall observation.
• Grade assignments in a meaningful way to promote continued student growth, returning graded assignments to students in a timely manner, and assigning final grades for all students, meeting or beating all institutional deadlines for completion.
• Actively support student success through guidance, advising and assisting individual students as needed.
• Participate in professional activities, which could include curriculum planning, examination development, textbook selection, program evaluation/revision and other professional planning activities.
• Participate in the Student Opinion Questionnaire (SOQ) process.
• Maintain levels of professional knowledge and expertise, including compliance training.
• Develop and implement comprehensive social media strategies to achieve business goals, including brand awareness, audience engagement, and lead generation.
• Craft and curate compelling storytelling content that resonates with target audiences, reflecting the brand's voice across platforms.
• Monitor, analyze, and report on key social media metrics to track performance, providing insights to optimize content and improve engagement.
• Conduct regular market research to stay up-to-date on industry trends and platform updates, adjusting strategies as necessary to maintain relevance.
• Manage and engage with the brand's online community, responding to comments, messages, and inquiries in a timely and professional manner.
• Perform other duties as assigned.

Requirements

• Master's degree in a relevant field, such as Communication, Marketing, Media Studies, or Digital Media preferred.
• A Bachelor's degree may be considered with a minimum of 2 years full-time work experience.
• Two (2) years related work experience.

Nice to Have

• Recent, successful, post-secondary teaching experience in Business courses.

Qualifications

• Minimum of a Bachelor's degree with 2 years full-time work experience or a Master's degree in a relevant field.

Benefits & Perks

• WCC tuition waiver of 3 credit hours per semester.
• Retirement options and flexible schedules available.
• Great Discounts at WCC's Health & Fitness Center, Barnes & Noble Bookstore and more.