Social Media Coordinator

About the Role

Key Responsibilities

• Monitor and help create daily engaging ESPN BET content that supports the overall marketing strategy.
• Create and schedule highly engaging and competitive posts for HWC, PPC, HWR, and TSC.
• Monitor social media progress using management tools and analytics platforms.
• Produce and distribute weekly reports on social performance, competitive analysis, sentiment, etc.
• Incorporate optimization strategies, analyze data, and research ways to increase traffic.
• Review campaign success and analyze methods to optimize future campaigns and posts.
• Research new media platforms, trends, and industry opportunities.
• Provide feedback on social media trends and research to the marketing management team and VP Social.
• Work cross-functionally with social, trading, and marketing teams to align priorities and content distribution.
• Track and ensure timely posting based on content type and audience behavior.
• Share best practices, templates, and social guidelines with talent and teams.
• Provide light copy support to ensure messaging is clear, brand-safe, and performance-optimized.
• Flag underperforming or off-brand posts and collaborate on troubleshooting and optimization.
• Maintain a tracker of talent deliverables to ensure content goes live as planned.

Requirements

• Bachelor's degree (B.S./B.A.) in marketing, management, business administration, or a related field, or equivalent work experience.
• 1-2 years of experience in digital marketing and/or online gaming operations.
• Strong verbal and written communication skills.
• Experience using social media measurement tools like Sprout, Facebook/Instagram Insights, TikTok Analytics, X Analytics, and YouTube Analytics.
• Proficiency with Photoshop or digital illustration tools.
• Self-starter with a passion for North American online gaming and sports.
• Competent in Microsoft Office and/or Google Suite.
• Ability to work in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Ability to work cross-functionally, including with virtual teams.

Nice to Have

• Experience with social media content creation and native platform tools (e.g., Instagram Reels, TikTok sounds, X native video).
• Knowledge of social media trends and industry opportunities.

Qualifications

• Bachelor's degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience.

Benefits & Perks

• Competitive compensation package.
• Comprehensive Benefits package.
• Fun, relaxed work environment.
• Education and conference reimbursements.