Public Affairs and Social Media Analyst

About the Role

Key Responsibilities

• Prepare and maintain a social media marketing calendar integrating all social media platforms used by DPAA (Facebook, LinkedIn, Instagram).
• Develop relevant social media posts for approval and release by Government release Authority.
• Advise Public Affairs Office staff on social media strategy and best practices.
• Audit, consolidate, and simplify the Public Affairs Office's current marketing and social media communications and tools.
• Collaborate with the client to deliver products such as the Year in Review Magazine, including creating content, graphic design, and advising on format/layout decisions.
• Track, analyze, and report on engagement statistics, providing guidance to improve engagement.
• Lead and/or assist development team in configuring social media platform tools.
• Recommend additional software to support marketing and social media goals.
• Develop technical user guides and train PA personnel on new software or marketing best practices.
• Record, edit, and post podcasts and other audio/visual content as needed.
• Advise and deliver social media campaigns, such as the “DPAA in the Field” series.
• Analyze current website content and develop actionable plans to modernize the website experience.
• Procure and source photos to support narrative language for website posts.
• Work with the development team to incorporate branding themes across the website.
• Design and create printable materials for the website as requested.
• Proactively communicate with the customer to gather and document requirements.
• Use Agile methodology, including ticketing systems and MVP development, to manage work and adapt to changing requirements.
• Provide polished content for monthly status reports and other contract deliverables.
• Attend client and internal meetings as required, sometimes working evenings and weekends.

Requirements

• Experience with social media platforms including Facebook, LinkedIn, Instagram, Podcasts, and YouTube.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel).
• Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Proficient in design platforms such as Canva.
• Experience collaborating with executives and senior management.
• Ability to coordinate activities, negotiate tasks, and solve problems with clients.
• Ability to work under tight deadlines and adapt quickly based on client feedback.
• Strong oral and written communication skills.
• Attention to detail to ensure accuracy and error-free publications.
• Willingness to take initiative and work independently when needed.
• Bachelor's degree from an accredited institution and at least 3 years of relevant professional experience, or equivalent military/work experience.
• Must currently hold at least a Secret security clearance.
• U.S. citizen.
• Ability to perform repetitive motions, follow audible communications in emergencies, sit for prolonged periods at a desk, and work on a computer.

Nice to Have

• Experience with web content management and redesign.
• Experience with web content workflow analysis.
• Experience working with Salesforce development teams.
• Experience with audio/visual content recording, editing, and posting.

Qualifications

• Bachelor's degree from an accredited institution or equivalent military/work experience.
• Minimum of three years of relevant professional experience.
• Secret security clearance or higher.

Benefits & Perks

• Work in Arlington, VA with a requirement of five days per week on-site.
• Potential travel to Honolulu, HI approximately once per year.
• Work outside normal hours, including evenings and weekends, as needed.