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Partner Engagement, Director

ServiceNow

Addison, TX
Full Time
Director
165k-273k
about 1 month ago

Job Description

About the Role

The Director of Partner Engagement at ServiceNow is a strategic leadership role responsible for shaping how the company interacts with partners through content, creative initiatives, and engagement strategies. The role involves defining content and event strategies for partner-facing moments, leveraging storytelling, AI, and cross-functional collaboration to build an impactful partner experience. ServiceNow is a global market leader providing AI-enhanced cloud technology to over 8,100 customers, including 85% of the Fortune 500®, with a mission to make the world work better for everyone.

Key Responsibilities

  • Lead the development of Partner content narratives across various initiatives such as GPES, Partner Kickoff, Knowledge, Partner Forums, Quarterly Partner Briefings, and others.
  • Build a scalable, insight-driven global webinar and virtual event content strategy to extend the reach of in-person events and support ongoing partner engagement.
  • Translate strategic priorities like AI GTM, CRM, WDF, and Industry into partner-centric content that drives clarity and action.
  • Support campaign prioritization across teams to ensure message consistency and alignment with business outcomes.
  • Infuse storytelling and strategic clarity into decks, videos, executive sessions, and webinars, from idea to execution.
  • Collaborate with executive communications, product/partner marketing, and field teams to align narratives across formats and regions.
  • Use GenAI and content operations tools to streamline production, scale content creation, and personalize messaging by region or audience.
  • Develop repeatable playbooks and speaker prep processes to improve quality and reduce friction across events and webinars.
  • Introduce new formats (fireside chats, AI demos, regional panels) and technologies to elevate the partner experience.
  • Own the creative vision for partner-facing events and broadcasts, guiding internal teams and agencies to deliver high-impact content.
  • Define content and creative success metrics, track engagement and feedback, and optimize messaging and content based on data and partner insights.

Requirements

  • 10+ years of experience in event content strategy, partner marketing, executive messaging, or B2B storytelling.
  • Strong background in planning high-impact in-person and virtual events with executive speakers and partner-facing narratives.
  • Familiarity with GenAI and content technology to scale storytelling, personalize experiences, and streamline delivery.
  • Cross-functional leadership experience, including managing agencies or working across large stakeholder groups.
  • Executive presence and storytelling skills, with the ability to turn ideas into compelling narratives.
  • Understanding of where event messaging ends and self-service content begins.

Nice to Have

  • Experience with AI, Generative AI, and related content tech.
  • Experience managing creative agencies and overseeing visual and presentation design.
  • Ability to develop innovative event formats and leverage new technologies to enhance partner engagement.

Qualifications

  • Educational background is not explicitly specified, but extensive experience in relevant fields is required.

Benefits & Perks

  • Competitive salary range of $165K - $273K annually.
  • Flexible work arrangements including remote, flexible, or in-office work personas.
  • Inclusive and accessible application process.
  • Opportunity to work at a global market leader in AI-enhanced cloud technology.

Working at ServiceNow

ServiceNow fosters a flexible and trust-based work environment, emphasizing inclusivity, accessibility, and innovation. The company values strategic storytelling, cross-functional collaboration, and leveraging AI to scale impact. It is committed to making the world work better for everyone and encourages a diverse and equitable workplace.

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Job Details

Posted AtAug 8, 2025
Job CategoryContent Marketing
Salary165k-273k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About ServiceNow

Website

servicenow.com

Location

Addison, TX

Industry

Other Computer Related Services

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