Partner Marketing: Campaigns Manager

About the Role

Key Responsibilities

• Collaborate with the CMO, Sr. Director of Partner Marketing, and Product Marketing to develop and execute programmatic marketing campaigns with channel partners that drive qualified pipeline and revenue growth.
• Design, build, and deliver comprehensive partner enablement marketing materials, including webinars-in-a-box, events-in-a-box, email campaigns, social media toolkits, and demand generation assets that partners can easily customize and deploy.
• Work directly with partners to plan, execute, and optimize joint marketing initiatives, providing hands-on support for campaign implementation, content customization, and performance optimization.
• Support Market Development Fund (MDF) programs, including adhering to guidelines, tracking utilization, and ensuring strategic alignment with business objectives and partner growth goals.
• Create scalable campaign frameworks and content libraries that can be adapted across different partner tiers while maintaining brand consistency and messaging effectiveness.
• Establish and monitor campaign performance metrics and KPIs that demonstrate clear correlation between partner marketing activities and business outcomes, providing regular reporting and optimization recommendations.
• Support partners in developing competitive positioning and objection-handling strategies that differentiate Todyl in the marketplace and accelerate deal closure.
• Bring innovative campaign tactics and best practices to all partner marketing activities, staying current with industry trends and emerging marketing technologies.

Requirements

• B.A. in marketing, communications, or equivalent field, with B2B technology or cybersecurity experience preferred.
• 5-7 years of experience in partner marketing, channel marketing, or B2B campaign management.
• Proven track record of executing complex, multi-touch marketing campaigns across various channels, managing campaign calendars, budgets, and cross-functional collaboration.
• Experience developing comprehensive marketing enablement materials and programs that empower partners to effectively market and sell complex technology solutions.
• Hands-on experience working with market development fund programs, including budget allocation, performance tracking, and ROI measurement.
• Strong analytical skills with proficiency in marketing automation platforms, CRM systems, and campaign performance measurement tools.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of cybersecurity or B2B technology solutions.
• Ability to develop creative and innovative marketing tactics.

Qualifications

• B.A. in marketing, communications, or equivalent field.

Benefits & Perks

• Salary Range: $115,000 - $140,000 annually.
• Paid parking or RTD reimbursement.
• 401k.
• Flexible PTO and 13 company holidays.
• Medical, Vision, Dental, Disability, Life Insurance Offerings.