Partner Marketing Experience Manager

About the Role

Key Responsibilities

• Own and manage the Partner Portal to ensure ease of use, relevancy, and engagement.
• Oversee the MDF (Market Development Funds) process, including submission, approval, tracking, and reporting.
• Ensure co-branded assets are updated, accessible, and aligned with brand guidelines.
• Own channel marketing stack - represents needs, requirements and ensures proper onboarding and use as well as support corporate MOPs with tech integrations.
• Develop and manage regular partner communications including newsletters, product updates, and promotional campaigns.
• Plan, coordinate, and execute partner webinars—ensuring strong attendance, engaging content, and follow-up.
• Develop and maintain Partner event playbooks that include detailed agendas, speaker coordination, promotional plans, and logistics.
• Collaborate cross-functionally with internal teams including Sales, Product, Product Marketing and Customer Success to deliver impactful event experiences.
• Research and update partner experience based on best-in-class experience and measure impact constantly striving for smoother and easier partner execution.
• Partner with SDR teams to create and execute programs that support channel motion and partner-led pipeline growth.
• Align with channel leadership to identify key focus areas and measure effectiveness of marketing efforts.
• Onboard and educate fellow marketing team members on channel marketing tech, processes and major campaigns in regular cadences.

Requirements

• 5+ years of experience in partner marketing, channel marketing, or related field.
• Proven experience managing partner communications and event planning.
• Strong project management skills and ability to work cross-functionally.
• Familiarity with partner enablement platforms and MDF tools.
• Excellent written and verbal communication skills.
• Experience with marketing automation tools, CRM systems (e.g., Salesforce), and partner platforms/PRM tools.
• Background in the cybersecurity industry is preferred. Familiarity with cybersecurity products, partner types (e.g., MSSPs, VARs, distributors), and market trends is a strong advantage.
• Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• Willingness to travel.

Nice to Have

• Background in the cybersecurity industry.
• Familiarity with cybersecurity products, partner types (e.g., MSSPs, VARs, distributors), and market trends.