Partner Product Marketing Manager

IBM

Durham, NC

Full Time

Senior

15 days ago

Job Description

About the Role

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. The role involves defining core solutions and services, leading content creation for marketing and sales, developing and executing go-to-market strategies, managing partner relationships, and driving marketing initiatives to support strategic partnerships and product launches.

Key Responsibilities

Defines core solutions and services and leads the creation of content and resources needed to market and sell solutions globally.
Develops, executes, and measures go-to-market plans with the sales organization and partner ecosystem.
Leads end-to-end go-to-market planning, execution, and performance for a strategic ecosystem partner and product marketing.
Works across IBM consulting, sales, marketing, and communications to execute go-to-market plans for top revenue-generating priorities.
Drives integration of partnership offerings into brand messaging, content, and demand generation.
Collaborates with Partner GTM team to develop execution plans and align with offering teams.
Manages market development funds and resources to support execution activities.
Provides quarterly marketing outcomes updates to the business.
Aligns with events teams to include partner product offerings and messaging at priority events.
Engages Business Partners in launches, events, and awards, and identifies client stories for external promotion.
Targets multiple audiences within the offerings, including internal and external stakeholders.

Requirements

7+ years in marketing, partner/product marketing, relationship management, or similar experience.
Effective process management and change management skills.
Analytical competence and data-driven decision-making ability.
Strong communication and collaboration skills across functions and geographies.
Proficiency with spreadsheets and presentation applications.
Excellent writing and presentation skills.
Innovative thinking and decision-making skills.
Organization skills and attention to detail.
Agile and client-centric attitude.

Nice to Have

Previous marketing and market-specific background.
Experience with Routes to Market (RTM), strategic partnership marketing, and product marketing.
Experience in digital marketing and performance management.
Ability to analyze pipeline and performance data and suggest corrective actions.

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